Cyberia Marketplace

Marketer

Information Technology

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Languages

Russian

English

Skills

Marketing

Analysis

Management

Strategy development

Organizational skills

Advertising

English language

Data handling

Communication

Planning

Household Skills

Work experience - 6 years

Marketing	Lead Generation Manager
Experience: Not specified	Lead Generation Manager (Product: HR platform) Results: - Reduction in lead cost - Increased page conversion - Reduction in deal cost Main tasks: - Achieving performance goals and fulfilling the lead plan - Managing a team of specialists - Website analytics and implementation of tasks to improve conversions - Creating technical specifications for design work - Setting up tracking systems - Preparing product presentations - Promoting webinars with product advertising - Preparing case studies for publication - Interacting with the sales department

Marketing

Lead Generation Manager

Experience:
Not specified

Lead Generation Manager (Product: HR platform) Results: - Reduction in lead cost - Increased page conversion - Reduction in deal cost Main tasks: - Achieving performance goals and fulfilling the lead plan - Managing a team of specialists - Website analytics and implementation of tasks to improve conversions - Creating technical specifications for design work - Setting up tracking systems - Preparing product presentations - Promoting webinars with product advertising - Preparing case studies for publication - Interacting with the sales department

PropTech	Marketing Manager
Experience: 2 years	Head of Product Marketing (Products: custom development, boxed solution). Results: - Increased conversion through coordination of the marketing team. - Significant growth in leads thanks to optimization of marketing channels. - Increased branded queries thanks to a systematic PR strategy. - Increased customer lifetime for customers from marketing channels. - Increased leads without exceeding budget. - Increased conversion from demo to purchase. Key tasks: - Development of go-to-market strategies for SaaS products, including positioning. - Analytics setup and calculation of economic indicators. - Setup of channels for lead generation. - Marketing research: regular analysis of the market and competitors for strategy adjustment. - Setting key performance indicators for the department and tracking metrics. - Writing technical specifications for creating web pages and conducting A/B testing. - Coordination of the team and contractors. - Implementation of changes in the sales department.

PropTech

Marketing Manager

Experience:
2 years

Head of Product Marketing (Products: custom development, boxed solution). Results: - Increased conversion through coordination of the marketing team. - Significant growth in leads thanks to optimization of marketing channels. - Increased branded queries thanks to a systematic PR strategy. - Increased customer lifetime for customers from marketing channels. - Increased leads without exceeding budget. - Increased conversion from demo to purchase. Key tasks: - Development of go-to-market strategies for SaaS products, including positioning. - Analytics setup and calculation of economic indicators. - Setup of channels for lead generation. - Marketing research: regular analysis of the market and competitors for strategy adjustment. - Setting key performance indicators for the department and tracking metrics. - Writing technical specifications for creating web pages and conducting A/B testing. - Coordination of the team and contractors. - Implementation of changes in the sales department.

Marketing	Traffic Manager
Experience: 2 years	Results: - Improved cost per acquisition in certain areas through audience analysis. - Increased customer lifetime value through campaign optimization. - Improved speed of campaign setup through analysis and planning. Tasks: - Recruiting, training, and management of specialists. - Participating in meetings and presenting reports. - Analyzing and refining conversion tracking, as well as testing hypotheses. - Setting up and optimizing advertising across various platforms. - Working with analytics and tracking solutions. - Reducing costs, improving performance metrics, and calculating return on investment. - Managing budgets. Career growth: Specialist. Manager.

Marketing

Traffic Manager

Experience:
2 years

Results: - Improved cost per acquisition in certain areas through audience analysis. - Increased customer lifetime value through campaign optimization. - Improved speed of campaign setup through analysis and planning. Tasks: - Recruiting, training, and management of specialists. - Participating in meetings and presenting reports. - Analyzing and refining conversion tracking, as well as testing hypotheses. - Setting up and optimizing advertising across various platforms. - Working with analytics and tracking solutions. - Reducing costs, improving performance metrics, and calculating return on investment. - Managing budgets. Career growth: Specialist. Manager.

Telecommunications	Sales Manager
Experience: 1 year	— Sales Manager (- Achieving sales targets - Contacting existing subscribers - Securing connections and additional services Achievements: - Sales target achievement - Recognition as a top sales performer) [2019 - 2020]

Education

Not specified

Languages

Russian

English