Marketing Manager
Information Technology
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Languages
Russian
English
Skills
Marketing
Analytics
Advertising
Team management
Communication
Negotiations
Lead generation
VK
Битрикс24
Roistat
Calltouch
Work experience - 6 years
| Marketing | Marketing Director |
|---|---|
| Experience: 2 years | Marketing Director (Key achievements and responsibilities: - Defined and implemented marketing strategy across multiple markets. Result: significantly increased revenue with strong profitability. - Managed a substantial budget, achieving a high return on investment through targeted marketing initiatives. Result: reduced customer acquisition cost and improved customer lifetime value. - Developed B2B lead generation programs utilizing various channels. Result: a significant portion of leads originated from digital channels, with a decrease in cost per lead. - Led brand management and public relations efforts, ensuring a strong presence in relevant media. Result: improved customer satisfaction and brand recognition. - Responsible for go-to-market strategy and product positioning for multiple product lines. Result: new products significantly contributed to overall revenue. - Implemented comprehensive analytics and economic modeling. Result: optimized the marketing funnel and reduced customer churn. - Led a diverse team, aligning marketing efforts with sales, product development, and research. Result: established a successful partner program. Faced challenges in implementing a new strategy, addressed them through training and improved performance tracking. Addressed performance issues with an external vendor, reorganized tasks, and improved results. |
| Marketing | Marketing Director |
|---|---|
| Experience: 4 years | Marketing Director (Key achievements and responsibilities: Development of marketing strategies: - Conducted analysis of the target audience and competitors, identifying opportunities for growth. - Coordinated external specialists. - Launching advertising campaigns: - Optimized advertising campaigns. - Implemented strategies for audience engagement. Creation of USPs: - Developed compelling offers. Analytics and reporting: - Implemented tracking systems. - Identified inefficient channels and adjusted resource allocation. Process automation: - Implemented systems for managing processes. - Implemented agile methodologies to improve workflow and reduce stress.) [2019 - 2023] |
Education
| Finished | x1 | Moscow State University / Marketing |
| Finished | x1 | Educational institution / Business |
| Finished | x2 | Educational institution / Marketing |
Languages
Russian
English