Marketer
Information Technology
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Languages
Russian
English
Skills
Analytics
Marketing
Management
Research
Automation
Lead generation
Budgeting
Management skills
Work experience - 9 years
| Marketing | Marketer |
|---|---|
| Experience: 1 year | Developed and launched a content strategy across multiple social networks, covering all stages of audience attraction and retention. Implemented a lead generation funnel using advanced solutions. Conducted SEO optimization, created lead magnets and landing pages. Tested advertising hypotheses, performed A/B tests, and analyzed performance indicators. Participated in creating presentation materials and reports. Generated a consistent flow of leads through content. Achieved recognition as a top author in the marketing field. Ensured clear content distribution across the customer journey stages. [2024 - 2025] |
| Marketing | Marketer |
|---|---|
| Experience: Not specified | Marketing specialist for auto-funnels and lead generation (Worked on launching and developing products, Developed and optimized the customer journey and sales funnels. This resulted in increased lead generation, improved conversion rates, reduced customer acquisition cost, and increased database engagement. Ensured fulfillment of planned performance indicators.) [2024 - 2024] |
| Education | Digital Marketer |
|---|---|
| Experience: 1 year | Digital Marketer (Key functions: - Developing and implementing a marketing strategy to attract parents. - Implementing and A/B testing of new funnels. - Creating and optimizing processes for attracting and retaining customers. - Detailed financial accounting and reporting. Achievements: - Launching and managing traffic through various advertising platforms. - Reducing marketing costs. - Increasing the audience engagement. - Implementing a series of successful online events, supported by regular testing for audience monetization. Left due to restructuring.) [2023 - 2024] |
| Marketing | Marketer |
|---|---|
| Experience: 1 year | Worked on a project as a digital marketer, focusing on warming up the audience, email marketing, and building customer journey maps. Helped in transforming the product line and engaging the audience through meaningful interactions. Tasks included developing and implementing a marketing strategy, managing the advertising budget, addressing cold traffic challenges with innovative solutions, and organizing traffic redirection for enhanced interaction and sales. Key achievements involved significantly improving the conversion rate through a strategic approach to product promotion and engagement. Sales processes were systematized, making them more predictable and manageable. Improvements to audience warming and customer journey mapping resulted in increased sales conversions and reduced investment in acquiring new customers. During the period of work, the sales process was not only made more efficient but also transformed into a manageable one. Through carefully designed marketing campaigns and audience engagement, the effectiveness of the product was confirmed for future scaling. Left the project due to exiting the producer center. [2022 - 2023] |
| Marketing | Technical Director |
|---|---|
| Experience: 1 year | (Developed and implemented solutions for scaling traffic and increasing the efficiency of marketing funnels in the education sector. Automation of processes and integration of various systems. Key tasks and achievements: — Management of launches, development and implementation of performance strategies with in-depth analytics, and automation of traffic. — Optimization of lead processing, building automated interaction logic. — Creation of funnels and integration of multiple platforms to reach a large audience. — Analysis of user behavior, traffic attribution setup, and A/B testing of conversions. — Development of marketing solutions, traffic tracking automation, and analysis of campaign effectiveness. Results: Significant improvement in return on investment. Increased conversion rates and user engagement. Cooperation terminated due to external factors.) [2021 - 2022] |
| Marketing | Marketer |
|---|---|
| Experience: 1 year | Marketer for working with auto-funnels (Diverse format course on a subscription basis. Tasks: Assemble an MVP on combined traffic to achieve positive ROMI, through a converter. Main problems: insufficient number of leads, lack of effective connections and problems with content, low lead engagement and weak elaboration of the selling part of the converter. Results: Increased landing page conversion. Increased base conversion to subscription. Created a structure with gamification and elaboration of meanings. As a result, the MVP ROMI went into plus and grew. Increased reach to webinar. After conducting a series of effective tests and fulfilling acceptable values, the decision was made to scale traffic to this funnel. [2021 - 2021] |
| Finance | Producer |
|---|---|
| Experience: 1 year | Producer of the project (Every month it is necessary to run launches on various topics. Before launching the course, conduct a free online marathon to warm up a new audience, introduce participants to the expert, reveal their pain points, and show the results of the methodology. Tasks include generating leads from various sources, developing a sales funnel, creating landing pages, and producing video content. Conducting webinars, increasing conversion rates, and optimizing the sales process through various techniques. Analyzing data and tracking the performance of marketing efforts to improve sales results. Achieving automated sales with minimal sales department involvement and improving the customer journey through multiple interactions. |
| Retail | Product Analyst |
|---|---|
| Experience: <1 year | Developed and implemented a system for automated processing of applications and generation of unique promotional offers through a messaging platform. The system included automatic validation and processing of applications, data verification using image recognition, and database optimization for fast search and processing. Automated data collection and analysis were achieved through integration with various tools. Managed a project team to successfully implement the project within a short timeframe. The project resulted in improved efficiency and the development of scalable solutions. |
| IT | Product Analyst |
|---|---|
| Experience: 2 years | — Analyzed and optimized user workflows in systems, identifying bottlenecks and creating descriptions for feature enhancements. — Processed and analyzed data on system performance. — Configured and adapted systems to meet business process requirements. — Created tasks for software improvements and enhancements, collaborating with specialists. — Automated error diagnosis and user requests, which accelerated processing and reduced support load. — Maintained documentation, managed tasks, and analyzed system performance. This experience developed skills in analysis, data processing, a systemic approach to product work, and finding solutions to optimize user experience, which formed the basis for further growth. Reason for leaving — graduation and relocation to another country. |
Education
| Finished | x1 | MGTU / Information Technology |
| Finished | x1 | MAI / Information Technology |
| Finished | x1 | Udemy / Information Technology |
| Finished | x1 | Educational institution / Marketing. |
| Finished | x1 | Online school / Marketing |
| Finished | x1 | Skillbox / Marketing |
| Finished | x1 | Educational institution / Business analytics |
| Finished | x1 | Educational institution / Information Technology |
| Finished | x2 | Educational institution / Information Technology |
| Finished | x1 | Educational institution / Marketing |
| Finished | x1 | Educational institution / Design |
Languages
Russian
English