Marketer
Information Technology
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Languages
Russian
English
Skills
Project Management
Data analysis
English language
Marketing
Planning
Strategy development
Work experience - 7 years
| Marketing | Marketer |
|---|---|
| Experience: 2 years | — Coordinated promotion strategy across various channels, increased client acquisition efficiency. — Configured acquisition channels, improved conversion rates. — Optimized email marketing strategy, improved engagement metrics and reduced unsubscriptions. — Conducted analysis of competitors and partners, optimized key performance indicators. — Developed marketing strategy for various audience segments. — Analyzed sales channel effectiveness. [2023 - 2025] |
| Marketing | Performance Marketer |
|---|---|
| Experience: 1 year | — Developed a promotion strategy for new brands; — Conducted A/B testing to optimize customer acquisition costs; — Conducted an analysis of the effectiveness of marketing tools; — Set up automated sequences to increase customer loyalty; — Integrated retargeting to increase customer value; — Coordinated team work. |
| Marketing | Performance Marketer |
|---|---|
| Experience: 2 years | - Launched and optimized advertising campaigns in new categories, achieved a reduction in cost per lead while maintaining lead volume in markets. - Conducted competitive analysis and created keyword matrices, which allowed identifying underutilized segments and increasing search advertising CTR. - Analyzed performance campaigns, identified inefficient landing pages, and after their revision, the conversion rate increased. - Coordinated localization of offers and media plans, adapting categories to the local audience, tested creatives, and tracked engagement. |
| Marketing | Account Manager |
|---|---|
| Experience: 2 years | — Developed a market entry strategy with a team using marketing techniques. — Led public relations activities for brands, coordinating advertising and content development. — Conducted strategy defenses with a marketing team, forming public relations strategies and managing communication. [2020 - 2021] |
Education
| Finished | x1 | Higher School of Economics / Media communications |
| Finished | x1 | Online school / Information Technology |
Languages
Russian
English