Cyberia Marketplace

Marketer

Information Technology

Share profile

Languages

Russian

English

Skills

MS Word

MS Excel

MS PowerPoint

MS Outlook

MS Teams

SPSS

SAS

Tilda

Miro

UniSender

Canva

CRM

Битрикс24

Calltouch

CoMagic

Yandex.Direct

Yandex.Metrica

Google Ads

Google Analytics

Google Docs

VK Ads

Facebook Ads

Work experience - 5 years

Marketing	Digital Marketing Manager
Experience: 1 year	Digital Marketing Manager - planning and budgeting of advertising campaigns independently and jointly with an agency; working with web analytics and advertising platforms; analysis of media activity of competitors; coordination of work with external contractors; preparation and adaptation of advertising materials; monitoring of key performance indicators, evaluation of effectiveness, management and optimization of digital campaigns; preparation of reports and document management.

Marketing

Digital Marketing Manager

Experience:
1 year

Digital Marketing Manager - planning and budgeting of advertising campaigns independently and jointly with an agency; working with web analytics and advertising platforms; analysis of media activity of competitors; coordination of work with external contractors; preparation and adaptation of advertising materials; monitoring of key performance indicators, evaluation of effectiveness, management and optimization of digital campaigns; preparation of reports and document management.

Marketing	Contextual advertising manager
Experience: 1 year	Specialization in contextual advertising: audit and participation in advertising tenders; planning advertising campaigns for various periods and conducting tests; development of promotion strategies and advertising account structure; clustering search queries and collecting semantic core; defining unique selling proposition and writing advertising copy; launching various types of advertising campaigns; optimizing ad placement to achieve set goals; cleaning search queries and configuring advertising platforms; maintaining reports on campaign adjustments; advertising automation; creating goals and segments, building reports and analyzing ad placement; creating analytical tools and managing the advertising channel; creating audiences based on various data and experiments; launching prioritized placement on maps; analyzing calls and preparing recommendations to improve service quality; preparing reports for various periods; determining priority and performing current tasks; preparing recommendations to improve website usability; preparing recommendations on the design of advertising materials and content of promotions; interaction with other departments; communication with experts to work out launch tactics; participation in meetings; training and development of employees; developing development plans for specialists; holding individual meetings to exchange feedback and identify growth opportunities.

Marketing

Contextual advertising manager

Experience:
1 year

Specialization in contextual advertising: audit and participation in advertising tenders; planning advertising campaigns for various periods and conducting tests; development of promotion strategies and advertising account structure; clustering search queries and collecting semantic core; defining unique selling proposition and writing advertising copy; launching various types of advertising campaigns; optimizing ad placement to achieve set goals; cleaning search queries and configuring advertising platforms; maintaining reports on campaign adjustments; advertising automation; creating goals and segments, building reports and analyzing ad placement; creating analytical tools and managing the advertising channel; creating audiences based on various data and experiments; launching prioritized placement on maps; analyzing calls and preparing recommendations to improve service quality; preparing reports for various periods; determining priority and performing current tasks; preparing recommendations to improve website usability; preparing recommendations on the design of advertising materials and content of promotions; interaction with other departments; communication with experts to work out launch tactics; participation in meetings; training and development of employees; developing development plans for specialists; holding individual meetings to exchange feedback and identify growth opportunities.

Advertising	Manager
Experience: 2 years	- Processing incoming correspondence. - Checking materials for compliance with policies and regulations. - Interacting with other departments to resolve issues. - Working on additional tasks related to content moderation. - Checking documents for placement. - Providing expert consultation on complex cases. [2020 - 2022]

Marketing	Executive Assistant
Experience: 1 year	- Preparing reports on advertising campaign effectiveness. - Setting and controlling tasks related to the creation and translation of advertising materials. - Performing administrative tasks for the manager and interacting with other departments.

Education

Finished	x5	Higher School of Economics / Marketing
Finished	x1	Bocconi / Marketing
Finished	x1	Copenhagen Business School / Marketing
Finished	x1	SPbGU / Management
Finished	x2	Educational institution / Marketing
Finished	x2	Yandex / Marketing
Finished	x2	Educational institution / Marketing

Languages

Russian

English