Cyberia Marketplace

Marketer

Information Technology

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Languages

Russian

English

Italian

Serbian

Skills

Marketing communications

Marketing analysis

Internet marketing

Event planning

Content marketing

Strategy development

Budget management

Analysis

Work experience - 14 years

IT	Product Marketing Manager
Experience: 2 years	Development of a marketing foundation for product launch: positioning, architecture, key messages. Formation of the solution structure with a description of functionality and value for users. Definition of the target audience and development of unique selling propositions for each segment. Creation of the website structure and content for key sections. Preparation of materials for various audiences. As a result, a complete base of marketing materials was created for starting sales and promotion. Development and maintenance of channels for promoting digital products. Planning and implementation of advertising campaigns. Setting up automated systems for interacting with users. Creation of landing pages. Writing texts for various communication channels. Analysis of advertising campaign effectiveness and optimization. As a result, the channel became effective for attracting and interacting with the audience. Development of marketing strategies for new products and IT projects. Formation of a marketing strategy from scratch. Conducting market and competitor analysis. Definition of the target audience and creation of segments. Preparation of materials reflecting the product's value for each audience. Determining priority communication channels. As a result, the strategies accelerated audience reach and increased response to marketing campaigns.

Product Marketing Manager

Experience:
2 years

Development of a marketing foundation for product launch: positioning, architecture, key messages. Formation of the solution structure with a description of functionality and value for users. Definition of the target audience and development of unique selling propositions for each segment. Creation of the website structure and content for key sections. Preparation of materials for various audiences. As a result, a complete base of marketing materials was created for starting sales and promotion. Development and maintenance of channels for promoting digital products. Planning and implementation of advertising campaigns. Setting up automated systems for interacting with users. Creation of landing pages. Writing texts for various communication channels. Analysis of advertising campaign effectiveness and optimization. As a result, the channel became effective for attracting and interacting with the audience. Development of marketing strategies for new products and IT projects. Formation of a marketing strategy from scratch. Conducting market and competitor analysis. Definition of the target audience and creation of segments. Preparation of materials reflecting the product's value for each audience. Determining priority communication channels. As a result, the strategies accelerated audience reach and increased response to marketing campaigns.

Marketing	Marketing Manager
Experience: 5 years	Marketing and PR Manager (🔹 Product Marketing: • development and implementation of promotion strategies; • forming unique selling propositions and product positioning in the market; • development of content for various channels; • interaction with departments to gather feedback and adjust strategies. • creation and conduct of training events and demonstrations; • analysis of campaign effectiveness and adjustments to optimize conversion; • launching and managing advertising campaigns with a focus on lead generation; • applying methodologies; • development of loyalty programs. 🔹 Digital Marketing: • creating strategies for brand promotion through social networks: target audience research, competitive analysis, content plan development, creation of unique and relevant content, content adaptation for each platform, advertising campaign planning, targeting and ad setup, campaign launch and monitoring, audience interaction, performance indicators analysis; • creation and management of website content and SEO. 🔹 Marketing Budget Planning: 🔹 Planning and organization of PR events: 🔹 Organization of participation in industry events: 🔹 Working with contractors: 🔹 Development of marketing materials and merchandise.) [2017 - 2023]

Marketing

Marketing Manager

Experience:
5 years

Marketing and PR Manager (🔹 Product Marketing: • development and implementation of promotion strategies; • forming unique selling propositions and product positioning in the market; • development of content for various channels; • interaction with departments to gather feedback and adjust strategies. • creation and conduct of training events and demonstrations; • analysis of campaign effectiveness and adjustments to optimize conversion; • launching and managing advertising campaigns with a focus on lead generation; • applying methodologies; • development of loyalty programs. 🔹 Digital Marketing: • creating strategies for brand promotion through social networks: target audience research, competitive analysis, content plan development, creation of unique and relevant content, content adaptation for each platform, advertising campaign planning, targeting and ad setup, campaign launch and monitoring, audience interaction, performance indicators analysis; • creation and management of website content and SEO. 🔹 Marketing Budget Planning: 🔹 Planning and organization of PR events: 🔹 Organization of participation in industry events: 🔹 Working with contractors: 🔹 Development of marketing materials and merchandise.) [2017 - 2023]

Marketing	Marketing Manager
Experience: 4 years	Planning activities in marketing and public relations: media planning, budgeting, management of partner programs, organization of marketing events for promotion.

Marketing	Marketing Manager
Experience: 1 year	• Interaction with partners: development of plans, control of terms, obtaining marketing resources, control of statuses and permits, preparation of sales and marketing event reports, organization of joint campaigns, tracking of compensations. • Work with media: ensuring publications and advertising, monitoring partner and competitor activity. • Participation in exhibition activities: interaction with contractors, preparation of presentations.