Cyberia Marketplace

Marketer

Information Technology

Share profile

Languages

Russian

English

Skills

CRM

Digital Marketing

B2C

Market research

Media planning

Marketing analysis

Planning

Budget management

Strategy development

B2B

Product Marketing

A/B tests

Internet marketing

Performance Marketing

Efficiency analysis

Target audience analysis

Vendor Management

Contextual advertising

Targeting

SMM

SEO

Brand promotion

Work experience - 7 years

Marketing	Internet marketer
Experience: 1 year	(Functionality • Manage the marketing unit. • Implement marketing activities to promote products and services. • Manage contractors, providing direction and ensuring quality. • Work with lead generation, conversion optimization, and traffic acquisition through various channels. • Develop and manage a media plan and budget. • Develop and test hypotheses for product promotion. • Analyze metrics and data to improve performance. • Analyze market trends and client needs to inform marketing communications. • Collect and analyze data to improve decision-making. • Collaborate with product, sales, and support teams. • Organize and conduct events, and explore new marketing approaches. • Develop creative content and collaborate with a team on new ideas. • Participate in industry events. Results: - Increased account growth, aligning with targets. - Improved customer retention.)

Marketing

Internet marketer

Experience:
1 year

(Functionality • Manage the marketing unit. • Implement marketing activities to promote products and services. • Manage contractors, providing direction and ensuring quality. • Work with lead generation, conversion optimization, and traffic acquisition through various channels. • Develop and manage a media plan and budget. • Develop and test hypotheses for product promotion. • Analyze metrics and data to improve performance. • Analyze market trends and client needs to inform marketing communications. • Collect and analyze data to improve decision-making. • Collaborate with product, sales, and support teams. • Organize and conduct events, and explore new marketing approaches. • Develop creative content and collaborate with a team on new ideas. • Participate in industry events. Results: - Increased account growth, aligning with targets. - Improved customer retention.)

Marketing	Marketing Manager
Experience: 1 year	(Main functions: • Management of a marketing unit; • Management of advertising campaigns, optimizing expenses, testing strategies, working on conversions throughout the sales process. • Development and testing of web pages, optimization of advertising messages. • Supervision of external partners, control of performance indicators. Interaction with various specialists, calculation and analysis of key performance indicators. • Working on conversions at all stages of the sales funnel, analyzing and conducting interviews with the target audience. • Organization and conduct of events to attract new customers. • Analysis of the effectiveness of content strategy. • Preparation of specifications for creative and technical teams. • Tracking key metrics and regularly updating strategies based on analytics. • Collaboration with partners, producing informational content. • Development and implementation of special projects, attracting information partners, working with media channels. • Working with data and reports. Achievements: • Consistently achieving marketing and sales goals. • Optimized the work of external partners, increasing the number of tested strategies and improving results. • Implemented a new approach to online presentations, consistently generating target interest. • Transformed social media marketing, increasing the flow of applications. • Organized large-scale events with industry leaders, increasing audience engagement and building trust. • Provided guidance and training to colleagues on various marketing topics, helping them develop their skills.) [2024 - 2025]

Marketing

Marketing Manager

Experience:
1 year

(Main functions: • Management of a marketing unit; • Management of advertising campaigns, optimizing expenses, testing strategies, working on conversions throughout the sales process. • Development and testing of web pages, optimization of advertising messages. • Supervision of external partners, control of performance indicators. Interaction with various specialists, calculation and analysis of key performance indicators. • Working on conversions at all stages of the sales funnel, analyzing and conducting interviews with the target audience. • Organization and conduct of events to attract new customers. • Analysis of the effectiveness of content strategy. • Preparation of specifications for creative and technical teams. • Tracking key metrics and regularly updating strategies based on analytics. • Collaboration with partners, producing informational content. • Development and implementation of special projects, attracting information partners, working with media channels. • Working with data and reports. Achievements: • Consistently achieving marketing and sales goals. • Optimized the work of external partners, increasing the number of tested strategies and improving results. • Implemented a new approach to online presentations, consistently generating target interest. • Transformed social media marketing, increasing the flow of applications. • Organized large-scale events with industry leaders, increasing audience engagement and building trust. • Provided guidance and training to colleagues on various marketing topics, helping them develop their skills.) [2024 - 2025]

Marketing	Digital marketing lead
Experience: 2 years	Control over the marketing budget and ensuring project completion within budget and on schedule. Evaluation and forecasting of digital campaign results based on the media plan, media plan adjustment, and operational recommendations for improving performance. Development and launch of marketing strategies across various channels. Media planning: analysis of advertising placement platforms, development and approval of concepts, analysis of tool effectiveness. Working with analytics systems and media campaign tracking systems, analysis of advertising campaign effectiveness from various traffic sources. Analysis and development of recommendations for improving project efficiency through data analysis. Configuring analytics systems and forming hypotheses, interpreting results to attract users. Building a knowledge base based on conducted campaigns and subsequent data analysis. Conducting marketing consultations and training for partners. Team management. Implementing agile frameworks to increase work efficiency. Developing employees within the department. Achievements: significant increase in the number of potential customers in a short period. Successful launch of new facilities. Integration of new employees, ensuring their training and adaptation.

Marketing

Digital marketing lead

Experience:
2 years

Control over the marketing budget and ensuring project completion within budget and on schedule. Evaluation and forecasting of digital campaign results based on the media plan, media plan adjustment, and operational recommendations for improving performance. Development and launch of marketing strategies across various channels. Media planning: analysis of advertising placement platforms, development and approval of concepts, analysis of tool effectiveness. Working with analytics systems and media campaign tracking systems, analysis of advertising campaign effectiveness from various traffic sources. Analysis and development of recommendations for improving project efficiency through data analysis. Configuring analytics systems and forming hypotheses, interpreting results to attract users. Building a knowledge base based on conducted campaigns and subsequent data analysis. Conducting marketing consultations and training for partners. Team management. Implementing agile frameworks to increase work efficiency. Developing employees within the department. Achievements: significant increase in the number of potential customers in a short period. Successful launch of new facilities. Integration of new employees, ensuring their training and adaptation.

IT	Business Development Manager
Experience: 1 year	Business development (Product: SaaS solution for B2B). Market/segment - B2B. Sales cycle – up to several months. Marketing tasks: • Generating hypotheses to increase the number of users and revenue, organizing new processes and building a customer journey map up to the decision-making point. • Developing a promotion strategy and creating communication creatives for the target audience. • Market analytics. • Participation in events. Sales tasks: • Increasing customer value, market share, developing the customer base, improving sales profitability, and reducing customer churn. • Agreement on cooperation terms and ensuring the profitability of projects. • Preparation of proposals. • Promotion of IT SaaS product, reorganization of the sales and customer service system, organization of the process of testing hypotheses during product implementation. • Coordination of processes for preparing documentation, concluding contracts, and controlling project implementation. • Building interactions with other teams to improve efficiency. Achievements: • Retention of the customer base and maintaining conversion. • Reduction of the training and onboarding period for new employees. • Confirmation of the concept of several projects.

Business Development Manager

Experience:
1 year

Business development (Product: SaaS solution for B2B). Market/segment - B2B. Sales cycle – up to several months. Marketing tasks: • Generating hypotheses to increase the number of users and revenue, organizing new processes and building a customer journey map up to the decision-making point. • Developing a promotion strategy and creating communication creatives for the target audience. • Market analytics. • Participation in events. Sales tasks: • Increasing customer value, market share, developing the customer base, improving sales profitability, and reducing customer churn. • Agreement on cooperation terms and ensuring the profitability of projects. • Preparation of proposals. • Promotion of IT SaaS product, reorganization of the sales and customer service system, organization of the process of testing hypotheses during product implementation. • Coordination of processes for preparing documentation, concluding contracts, and controlling project implementation. • Building interactions with other teams to improve efficiency. Achievements: • Retention of the customer base and maintaining conversion. • Reduction of the training and onboarding period for new employees. • Confirmation of the concept of several projects.

Education	Sales manager
Experience: 2 years	— Sales manager ( • Planning and executing sales campaigns, including identifying potential clients, assessing their needs, and offering solutions; • Conducting product and service presentations; • Working with clients throughout the sales process, including processing applications, preparing contracts and agreements, managing customer relationships, and gathering feedback; • Analyzing the market and competitors, researching potential clients and markets Achievements: • Increased sales conversion through the implementation of new sales strategies • Concluded a significant contract, which led to an increase in sales for the department; • Increased the average sales check by offering additional services and products; • Increased sales volume through actively seeking new clients, developing personalized offers, and improving interaction with existing clients) [2020 - 2021]

Education

Sales manager

Experience:
2 years

— Sales manager ( • Planning and executing sales campaigns, including identifying potential clients, assessing their needs, and offering solutions; • Conducting product and service presentations; • Working with clients throughout the sales process, including processing applications, preparing contracts and agreements, managing customer relationships, and gathering feedback; • Analyzing the market and competitors, researching potential clients and markets Achievements: • Increased sales conversion through the implementation of new sales strategies • Concluded a significant contract, which led to an increase in sales for the department; • Increased the average sales check by offering additional services and products; • Increased sales volume through actively seeking new clients, developing personalized offers, and improving interaction with existing clients) [2020 - 2021]

Education

Finished	x1	RUDN / Advertising and public relations
Finished	x1	MGAPK / Medicine and sport

Languages

Russian

English