Cyberia Marketplace

Business development specialist

Information Technology

Share profile

Languages

Russian

English

Skills

Google Analytics

CRM marketing

Email marketing

Audience segmentation

marketing automation

Copywriting

Adobe Photoshop

Content writing

HTML

Figma

CRM

A/B tests

MS Excel

Analytical thinking

Unit economics

Work experience - 15 years

Marketing	Email Marketing Specialist
Experience: 5 years	Organizing forums, conferences, and industry exhibitions. Development and implementation of email marketing strategy to attract leads and increase sales. Creation and testing of email newsletters, including copywriting, design, and layout. Constant work to improve newsletter performance and conversion rates. Development and maintenance of landing pages and websites. Implementation of lead capture templates, which significantly increased the number of applications.

Marketing

Email Marketing Specialist

Experience:
5 years

Organizing forums, conferences, and industry exhibitions. Development and implementation of email marketing strategy to attract leads and increase sales. Creation and testing of email newsletters, including copywriting, design, and layout. Constant work to improve newsletter performance and conversion rates. Development and maintenance of landing pages and websites. Implementation of lead capture templates, which significantly increased the number of applications.

Marketing	Email Marketing Manager
Experience: 4 years	Development of advertising campaign strategy. Development of sales letters, including text, design, and layout. Analysis of advertising campaign progress and making adjustments. Development of landing pages, including design, text, and layout. Technical launch of mailings. Development and implementation of a new level of emails, including text and graphic formats. Creation of unique emails for various categories of products and services. Implementation of projects for a wide range of organizations. Increasing conversions to leads.

Marketing

Email Marketing Manager

Experience:
4 years

Development of advertising campaign strategy. Development of sales letters, including text, design, and layout. Analysis of advertising campaign progress and making adjustments. Development of landing pages, including design, text, and layout. Technical launch of mailings. Development and implementation of a new level of emails, including text and graphic formats. Creation of unique emails for various categories of products and services. Implementation of projects for a wide range of organizations. Increasing conversions to leads.

Marketing	CRM-marketer
Experience: 2 years	— Senior CRM-marketer (KEY ROLE: • Promotion of products and services using marketing tools. • Growth of key metrics from the CRM channel. • Increase in the average value and customer lifetime value. ACHIEVEMENTS: • Significant growth of key metrics. • Expansion of the active customer base. • Improvement of conversion rates from marketing communications. • Growth in sales of specialized product lines. • Development and implementation of new features in marketing communications, which increased conversion and key metrics. • Optimization of internal processes, which reduced processing time. TASKS: • Strategic planning and implementation of a CRM strategy. • Launching and supporting marketing campaigns across various channels. • Improving integration of communications systems and coordinating with product and IT teams. • Development and implementation of automated communications, including trigger scenarios and service messages. • Segmentation of users based on various characteristics and creation of targeted campaign segments. Collaboration with analysts on customer base segmentation and behavior analysis. • Analysis of campaign results and identification of opportunities for improvement. • Coordination of tasks for a cross-functional team. • Testing and validation of marketing approaches. • Quality control and content creation. • Growth of the subscriber base. • Development and implementation of promotional activities for subscribers.

Marketing

CRM-marketer

Experience:
2 years

— Senior CRM-marketer (KEY ROLE: • Promotion of products and services using marketing tools. • Growth of key metrics from the CRM channel. • Increase in the average value and customer lifetime value. ACHIEVEMENTS: • Significant growth of key metrics. • Expansion of the active customer base. • Improvement of conversion rates from marketing communications. • Growth in sales of specialized product lines. • Development and implementation of new features in marketing communications, which increased conversion and key metrics. • Optimization of internal processes, which reduced processing time. TASKS: • Strategic planning and implementation of a CRM strategy. • Launching and supporting marketing campaigns across various channels. • Improving integration of communications systems and coordinating with product and IT teams. • Development and implementation of automated communications, including trigger scenarios and service messages. • Segmentation of users based on various characteristics and creation of targeted campaign segments. Collaboration with analysts on customer base segmentation and behavior analysis. • Analysis of campaign results and identification of opportunities for improvement. • Coordination of tasks for a cross-functional team. • Testing and validation of marketing approaches. • Quality control and content creation. • Growth of the subscriber base. • Development and implementation of promotional activities for subscribers.

Marketing	CRM Department Head
Experience: 3 years	Managed the CRM direction across all company departments. Achievements: Increased orders from direct channels. Expanded the base of active users. Ensured the accuracy and completeness of data collected in CRM. Optimized work with user databases. User segmentation by various parameters. Customer value analysis. Development of rules for working with orders in CRM. Development and integration: Initiated the setup of integrations with other platforms. Creation of tools for working with the loyalty program and analytics. Coordination of the development and refinement of the CRM system functionality. Participation in the refinement of the user personal account. Communication automation. Creativity and content: Development and implementation of new mechanics and newsletters. Organizational and managerial: Experience managing a project team. Experience building interaction between different departments. Optimization of communication expenses.

Marketing

CRM Department Head

Experience:
3 years

Managed the CRM direction across all company departments. Achievements: Increased orders from direct channels. Expanded the base of active users. Ensured the accuracy and completeness of data collected in CRM. Optimized work with user databases. User segmentation by various parameters. Customer value analysis. Development of rules for working with orders in CRM. Development and integration: Initiated the setup of integrations with other platforms. Creation of tools for working with the loyalty program and analytics. Coordination of the development and refinement of the CRM system functionality. Participation in the refinement of the user personal account. Communication automation. Creativity and content: Development and implementation of new mechanics and newsletters. Organizational and managerial: Experience managing a project team. Experience building interaction between different departments. Optimization of communication expenses.

Marketing	Marketer
Experience: 1 year	— CRM/email marketer (• Development of marketing strategy. • Conducting mailings based on customer data. • Implementation and configuration of automated message sequences. • Working with the subscriber base: collection, segmentation, optimization. • Creating mailings: content planning, writing and editing texts, assigning tasks to specialists, layout. • Setting up promotions.) [2019 - 2020]

Marketing

Marketer

Experience:
1 year

— CRM/email marketer (• Development of marketing strategy. • Conducting mailings based on customer data. • Implementation and configuration of automated message sequences. • Working with the subscriber base: collection, segmentation, optimization. • Creating mailings: content planning, writing and editing texts, assigning tasks to specialists, layout. • Setting up promotions.) [2019 - 2020]

Education

Finished	x1	Academy of Economics and Law / Economy
Finished	x1	Career Growth University / Information Technology
Finished	x1	Online school / Marketing
Finished	x2	Educational institution / Marketing
Finished	x1	Educational institution / Sales

Languages

Russian

English