Marketing Manager
Information Technology
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Languages
Russian
English
Korean
Skills
Internet marketing
Contextual advertising
Web analytics
MS Office
MS Excel
MS PowerPoint
Google sheets
social media listening
Advertising campaign planning
Project management
Strategy development
Campaign execution
Market research
Presentation skills
Working with analytics systems
Marketing analysis
Media planning
Marketing planning
Competitive landscape analysis
Market monitoring
Marketing
Work experience - 5 years
| Marketing | Digital marketing manager |
|---|---|
| Experience: 1 year | Digital marketing manager - Development of promotion strategy and media planning in digital channels. Participation in the development of creative materials for advertising campaigns, including research and USP selection. Audited advertising promotions, suggested improvements to landing pages, creatives, and communication to increase attraction efficiency. Generated hypotheses, conducted tests with subsequent analysis of results and scaling of successful practices. Controlled project economics and systematically implemented measures to increase KPIs. Optimized sales funnels, including improvements in conversion. Worked with web analytics to assess traffic quality and increase sales. Regularly monitored competitor activities and analyzed the situation in the advertising market. Able to structure data, identify patterns, and draw reasoned conclusions. Achievements: Implementation of optimization measures that led to a significant reduction in costs. Effective optimization measures by target audience segments, which led to an increase in return on advertising spend. Implementation of numerous digital promotion projects. Managed and controlled the quality of work of a production team. |
| Marketing | Marketing specialist |
|---|---|
| Experience: 1 year | Developed and implemented promotion strategies, including planning, offer and text creation, and creative ideas. Identified and segmented the target audience, developing strategies for different segments. Worked with various advertising types and monitored key metrics, conducting analysis. Launched and managed advertising campaigns across different platforms. Built sales funnels and optimized advertising channels. Stayed informed about market trends and adjusted campaigns accordingly. Managed customer relationship management systems and ensured proper advertising labeling. Improved efficiency and accelerated deal closure. |
| Marketing | Consultant |
|---|---|
| Experience: 3 years | — Project consultant (- Conducted market research using various analytical methods. Developed proposals and managed work with external partners. Communicated with clients and directed internal teams. Performed media monitoring and created analytical reports to track performance and adjust strategies. Translated various texts. Achievements: - Analyzed competitors and their strategies, influencing strategic decisions. Improved efficiency by automating reporting processes.) [2020 - 2023] |
Education
| Finished | x1 | Moscow State University / Oriental Studies |
| Finished | x1 | Yandex Practicum / Marketing |
Languages
Russian
English
Korean