Cyberia Marketplace

Marketer

Information Technology

Share profile

Languages

Russian

English

Skills

Internet advertising

Marketing analysis

SEO

Internet marketing

Copywriting

Lead generation

Targeting

Analytical thinking

SEO optimization

Analytics

Marketing planning

Banner advertising

Content population

Sales funnel

Marketing campaign planning

Advertising campaign planning

Work experience - 17 years

Marketing	Manager
Experience: 1 year	Development and implementation of modern marketing strategies to increase traffic and conversion, focusing on original ideas and non-standard solutions. Conducting detailed market and competitor analysis to identify growth opportunities and adapt to current changes. Managing a team of specialists, paying particular attention to developing their talents and creating a creative atmosphere. Optimizing advertising campaigns across multiple channels to achieve maximum results. Establishing and maintaining strategic partnerships, contributing to improved cooperation terms and increased profitability. Conducting testing and data analysis for continuous improvement of advertising materials and strategies, which led to a significant increase in campaign effectiveness. Preparing and providing detailed reports on the results of marketing initiatives, contributing to informed decision-making at the management level. Participating in the development and launch of new products and services aimed at expanding the customer base and improving the user experience. Increased traffic through the implementation of creative solutions and optimization of existing strategies, laying the foundation for further growth. Reduced customer acquisition cost through effective advertising budget management and the introduction of new technologies. Developed and implemented an analytics system that improved forecasting accuracy and improved return on investment, significantly strengthening financial stability. Created a unique content strategy that led to a significant increase in organic traffic and strengthened the company's image as an expert. [2024 - 2025]

Marketing

Manager

Experience:
1 year

Development and implementation of modern marketing strategies to increase traffic and conversion, focusing on original ideas and non-standard solutions. Conducting detailed market and competitor analysis to identify growth opportunities and adapt to current changes. Managing a team of specialists, paying particular attention to developing their talents and creating a creative atmosphere. Optimizing advertising campaigns across multiple channels to achieve maximum results. Establishing and maintaining strategic partnerships, contributing to improved cooperation terms and increased profitability. Conducting testing and data analysis for continuous improvement of advertising materials and strategies, which led to a significant increase in campaign effectiveness. Preparing and providing detailed reports on the results of marketing initiatives, contributing to informed decision-making at the management level. Participating in the development and launch of new products and services aimed at expanding the customer base and improving the user experience. Increased traffic through the implementation of creative solutions and optimization of existing strategies, laying the foundation for further growth. Reduced customer acquisition cost through effective advertising budget management and the introduction of new technologies. Developed and implemented an analytics system that improved forecasting accuracy and improved return on investment, significantly strengthening financial stability. Created a unique content strategy that led to a significant increase in organic traffic and strengthened the company's image as an expert. [2024 - 2025]

Marketing	Marketer
Experience: 4 years	Managed the launch of advertising campaigns across various platforms for projects targeting both consumers and business clients. Conducted traffic optimization, achieving a reduction in the cost per lead and an increase in return on investment. Experienced in working with analytics systems and configuring automated sales funnels. Created effective creative materials and attractive offers, achieving an increase in click-through rates and conversion rates. Worked with diverse business areas, conducting A/B testing, analyzing data, identifying growth points, and scaling successful advertising strategies. Implemented tools to manage bids and reduce advertising costs. Developed content marketing strategies and built audience nurturing through various channels. Achievements: Significantly increased return on investment through precise targeting and audience segmentation. Reduced the cost per lead in various areas. Generated leads with quality traffic, ensuring high customer lifetime value. Successfully positioned a product within a competitive market. Scaled successful strategies while maintaining profitability. Increased click-through rates through innovative creative approaches. Developed and implemented a reporting system that reduced unnecessary expenses.

Marketing

Marketer

Experience:
4 years

Managed the launch of advertising campaigns across various platforms for projects targeting both consumers and business clients. Conducted traffic optimization, achieving a reduction in the cost per lead and an increase in return on investment. Experienced in working with analytics systems and configuring automated sales funnels. Created effective creative materials and attractive offers, achieving an increase in click-through rates and conversion rates. Worked with diverse business areas, conducting A/B testing, analyzing data, identifying growth points, and scaling successful advertising strategies. Implemented tools to manage bids and reduce advertising costs. Developed content marketing strategies and built audience nurturing through various channels. Achievements: Significantly increased return on investment through precise targeting and audience segmentation. Reduced the cost per lead in various areas. Generated leads with quality traffic, ensuring high customer lifetime value. Successfully positioned a product within a competitive market. Scaled successful strategies while maintaining profitability. Increased click-through rates through innovative creative approaches. Developed and implemented a reporting system that reduced unnecessary expenses.

Marketing	Marketing Manager
Experience: 1 year	Head of Marketing – development and implementation of a marketing strategy aimed at attracting customers and increasing sales. Management of a team, setting tasks and controlling performance indicators. Planning, launching, and optimizing advertising campaigns in digital channels. Development of partnership programs and collaboration with agencies. Analysis of marketing activities effectiveness, implementation of testing, and working with data analytics. Development of content strategy, management of public relations activities and brand reputation. Implementation of automated tools for lead generation and nurturing campaigns. Organization of events to attract and retain customers. Achievements: Significant increase in incoming leads through a comprehensive strategy and automation. Increased conversion to sales thanks to optimization and personalized campaigns. Growth in brand awareness. Successful launch of advertising campaigns. Reduction in customer acquisition cost through advanced analytics and budget optimization. Victory in an industry award for a marketing project.

Marketing

Marketing Manager

Experience:
1 year

Head of Marketing – development and implementation of a marketing strategy aimed at attracting customers and increasing sales. Management of a team, setting tasks and controlling performance indicators. Planning, launching, and optimizing advertising campaigns in digital channels. Development of partnership programs and collaboration with agencies. Analysis of marketing activities effectiveness, implementation of testing, and working with data analytics. Development of content strategy, management of public relations activities and brand reputation. Implementation of automated tools for lead generation and nurturing campaigns. Organization of events to attract and retain customers. Achievements: Significant increase in incoming leads through a comprehensive strategy and automation. Increased conversion to sales thanks to optimization and personalized campaigns. Growth in brand awareness. Successful launch of advertising campaigns. Reduction in customer acquisition cost through advanced analytics and budget optimization. Victory in an industry award for a marketing project.

Marketing	Targetologist
Experience: 3 years	Targetologist (Reduced the cost of attracting customers while scaling advertising campaigns. Launched numerous successful campaigns focused on attracting new customers, increasing website traffic, and improving conversion rates, achieving a significant return on investment. Improved online sales through targeted marketing strategies and precise audience segmentation. Developed a system to encourage repeat purchases. Implemented an automated process for online courses, generating a substantial number of leads at a reduced cost. Received recognition as a leading specialist.) [2020 - 2023]

Marketing

Targetologist

Experience:
3 years

Targetologist (Reduced the cost of attracting customers while scaling advertising campaigns. Launched numerous successful campaigns focused on attracting new customers, increasing website traffic, and improving conversion rates, achieving a significant return on investment. Improved online sales through targeted marketing strategies and precise audience segmentation. Developed a system to encourage repeat purchases. Implemented an automated process for online courses, generating a substantial number of leads at a reduced cost. Received recognition as a leading specialist.) [2020 - 2023]

Marketing	Online Marketer
Experience: 1 year	Course: Product Management — Online Marketer (Development and implementation of a promotion strategy, as well as analysis of the target audience and competitive environment. Launch and optimization of advertising campaigns on various platforms. Setting up sales funnels, lead magnets, and automated funnels using marketing channels. Creation, testing, and scaling of advertising materials and landing pages. Analysis of key metrics to reduce the cost per lead and increase conversion. Collaboration with designers, writers, and developers to create effective content. Integration of analytical tools and automation of reporting. Development of a content marketing strategy to increase audience engagement through various channels. Achievements: Attracted a significant number of target leads. Increased conversion to sales thanks to funnel optimization and testing. Advertising campaigns achieved a high return on investment. Launched numerous advertising materials and landing pages, with several exceeding performance goals. Complete automation of reporting and analytics reduced preparation time, allowing for prompt response to changes in effectiveness. The content marketing strategy increased audience engagement.) [2023 - 2023]

Marketing

Online Marketer

Experience:
1 year

Course: Product Management — Online Marketer (Development and implementation of a promotion strategy, as well as analysis of the target audience and competitive environment. Launch and optimization of advertising campaigns on various platforms. Setting up sales funnels, lead magnets, and automated funnels using marketing channels. Creation, testing, and scaling of advertising materials and landing pages. Analysis of key metrics to reduce the cost per lead and increase conversion. Collaboration with designers, writers, and developers to create effective content. Integration of analytical tools and automation of reporting. Development of a content marketing strategy to increase audience engagement through various channels. Achievements: Attracted a significant number of target leads. Increased conversion to sales thanks to funnel optimization and testing. Advertising campaigns achieved a high return on investment. Launched numerous advertising materials and landing pages, with several exceeding performance goals. Complete automation of reporting and analytics reduced preparation time, allowing for prompt response to changes in effectiveness. The content marketing strategy increased audience engagement.) [2023 - 2023]

Marketing	Marketer
Experience: 1 year	Developed a marketing strategy and customer acquisition system with a focus on a specific segment. Launched advertising campaigns across various platforms, attracting new customers. Managed content creation, testing, and audience engagement through various channels. Set up analytics and automated reporting to optimize marketing performance. Launched initiatives to warm up the audience. Implemented strategies to increase conversion rates. Worked on brand reputation and strengthened organic traffic.

Marketing

Marketer

Experience:
1 year

Developed a marketing strategy and customer acquisition system with a focus on a specific segment. Launched advertising campaigns across various platforms, attracting new customers. Managed content creation, testing, and audience engagement through various channels. Set up analytics and automated reporting to optimize marketing performance. Launched initiatives to warm up the audience. Implemented strategies to increase conversion rates. Worked on brand reputation and strengthened organic traffic.

Marketing	Team Lead
Experience: 2 years	Managing a team focused on achieving outstanding results in traffic acquisition and conversion. Developing and implementing strategies for traffic acquisition. This includes defining target audiences, optimizing advertising campaigns, and detailed analysis of their effectiveness. Regular team meetings where projects are discussed, new ideas are generated, and difficulties are jointly resolved. This practice fosters a culture of collaboration and develops creative thinking. Setting up and optimizing advertising campaigns across various platforms, with a focus on maximizing return on investment. Conducting data and metrics analysis to identify trends and opportunities for improvement. Preparing reports and providing results to management. Training and mentoring new employees to ensure their rapid integration into the workflow and improve team qualifications. Interacting with partners to improve cooperation terms and expand opportunities. Achievements include increasing traffic volume through innovative strategies and campaign optimization. Reducing the cost of acquiring customers through effective budget management and analytical tools. Developing original creative concepts for advertising campaigns, leading to an increase in conversion. Creating a system for tracking results and making informed decisions.

Marketing

Team Lead

Experience:
2 years

Managing a team focused on achieving outstanding results in traffic acquisition and conversion. Developing and implementing strategies for traffic acquisition. This includes defining target audiences, optimizing advertising campaigns, and detailed analysis of their effectiveness. Regular team meetings where projects are discussed, new ideas are generated, and difficulties are jointly resolved. This practice fosters a culture of collaboration and develops creative thinking. Setting up and optimizing advertising campaigns across various platforms, with a focus on maximizing return on investment. Conducting data and metrics analysis to identify trends and opportunities for improvement. Preparing reports and providing results to management. Training and mentoring new employees to ensure their rapid integration into the workflow and improve team qualifications. Interacting with partners to improve cooperation terms and expand opportunities. Achievements include increasing traffic volume through innovative strategies and campaign optimization. Reducing the cost of acquiring customers through effective budget management and analytical tools. Developing original creative concepts for advertising campaigns, leading to an increase in conversion. Creating a system for tracking results and making informed decisions.

Healthcare	Marketing Specialist
Experience: 1 year	Developed and implemented a marketing strategy to increase customer flow through various channels. Set up a customer acquisition system using online advertising and targeting. Optimized the website and improved search engine optimization, increasing traffic and rankings. Launched marketing campaigns using email and messaging platforms, segmenting the audience and encouraging repeat engagement. Implemented marketing automation and appointment reminders, reducing cancellations. Organized content and social media strategy, increasing brand trust and audience engagement. Launched collaborations with influencers, leading to growth in the customer base. Developed programs and campaigns to increase customer acquisition.

Healthcare

Marketing Specialist

Experience:
1 year

Developed and implemented a marketing strategy to increase customer flow through various channels. Set up a customer acquisition system using online advertising and targeting. Optimized the website and improved search engine optimization, increasing traffic and rankings. Launched marketing campaigns using email and messaging platforms, segmenting the audience and encouraging repeat engagement. Implemented marketing automation and appointment reminders, reducing cancellations. Organized content and social media strategy, increasing brand trust and audience engagement. Launched collaborations with influencers, leading to growth in the customer base. Developed programs and campaigns to increase customer acquisition.

Marketing	Department Head
Experience: 1 year	Led a team, bringing the department to stable profitability. Developed a strategy for attracting and scaling traffic through various online channels. Optimized advertising campaigns to improve efficiency and return on investment. Set up comprehensive analytics and reporting systems. Implemented automated systems to accelerate scaling of successful strategies. Managed testing processes to improve campaign performance. Introduced strategies to increase repeat conversions and customer value. Worked with advertising partners to secure beneficial agreements.

Marketing

Department Head

Experience:
1 year

Led a team, bringing the department to stable profitability. Developed a strategy for attracting and scaling traffic through various online channels. Optimized advertising campaigns to improve efficiency and return on investment. Set up comprehensive analytics and reporting systems. Implemented automated systems to accelerate scaling of successful strategies. Managed testing processes to improve campaign performance. Introduced strategies to increase repeat conversions and customer value. Worked with advertising partners to secure beneficial agreements.

Marketing	Media buyer
Experience: 1 year	Media buyer (Launched and optimized advertising campaigns across various platforms. Tested different approaches to maximize conversion. Worked with a range of industries. Configured and analyzed data to improve performance. Scaled successful strategies, focusing on efficiency and profitability. Adapted campaigns to different regions. Managed advertising accounts and navigated platform policies. Optimized purchasing strategies through various testing methods.) [2021 - 2021]

Marketing

Media buyer

Experience:
1 year

Media buyer (Launched and optimized advertising campaigns across various platforms. Tested different approaches to maximize conversion. Worked with a range of industries. Configured and analyzed data to improve performance. Scaled successful strategies, focusing on efficiency and profitability. Adapted campaigns to different regions. Managed advertising accounts and navigated platform policies. Optimized purchasing strategies through various testing methods.) [2021 - 2021]

Tourism	SMM specialist
Experience: 1 year	Developed and implemented a content strategy for social media, which increased engagement and inquiries. Created and published engaging content. Launched sections that increased subscriber loyalty. Set up targeted advertising with precise targeting, increasing leads. Interacted with influencers, launched contests and collaborations to grow subscribers. Set up automated systems to increase the speed of processing inquiries. Worked with reputation management: monitored and responded to feedback, conducted promotions for loyal customers.

Tourism

SMM specialist

Experience:
1 year

Developed and implemented a content strategy for social media, which increased engagement and inquiries. Created and published engaging content. Launched sections that increased subscriber loyalty. Set up targeted advertising with precise targeting, increasing leads. Interacted with influencers, launched contests and collaborations to grow subscribers. Set up automated systems to increase the speed of processing inquiries. Worked with reputation management: monitored and responded to feedback, conducted promotions for loyal customers.

Education

Not specified

Languages

Russian

English