Marketer
Information Technology
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Languages
Russian
English
German
Skills
Marketing
Planning
Management
Communications
Organization
Customer acquisition
E-Commerce
Strategy
Analytics
Household Skills
Work experience - 11 years
| Marketing | Performance Marketer |
|---|---|
| Experience: 1 year | Performance Marketer (international company developing a global project. Task: the main task was to find key decision makers worldwide. Achievements: - structured the lead search process - built the customer acquisition funnel - consistently achieved performance targets - developed advertising segments and messaging - conducted ongoing testing and optimization - addressed issues with invalid leads) [2024 - 2025] |
| Marketing | Digital Marketing Manager |
|---|---|
| Experience: 1 year | — Head of Digital Marketing. Oversaw strategic marketing, performance, and digital processes across multiple regions. Key achievements: • Performance optimization: Conducted a full audit of all digital channels and optimized budget allocation. Improved key performance indicators after significant market changes. Increased revenue through budget adjustments and testing. • Marketplaces: Developed a growth strategy for marketplaces and expanded the team. Ensured significant sales growth in a short period. • Email marketing: Reorganized the mailing process with improved segmentation and lead generation. Achieved revenue and base growth. • PR and local marketing: Launched a PR campaign with a local agency, focusing on events and digital channels. Increased brand awareness and visibility. • Support for offline retail: Launched campaigns across various platforms to drive traffic and sales. • Media campaigns: Launched a large-scale rebranding promotion across video platforms. Exceeded goals for reach. Focus competencies: Managing a team, budgeting, unit economics, launching campaigns, entering new markets, and scaling the eCommerce direction. |
| Marketing | Internet marketer |
|---|---|
| Experience: 2 years | Internet marketer (Running advertising campaigns - Market analysis and identification of audience needs; - Development of product plans and roadmaps at various stages of their development; - Working with key performance indicators; - Testing hypotheses for product promotion; - Formation of key performance indicators for campaigns; - Interaction with cross-functional teams; - Formation of technical specifications for creative, analytics and development teams; - Development of user stories; - Expanding the range of tools used: * Selection of the optimal tool; * Tool setup; * Integration into production processes; - Control of deadlines for task completion by teams and acceptance of results; - Support of the organization's internal document management process; Achieved results: - Significant improvement in performance in Internet marketing - Optimized distribution of advertising budget.) [2021 - 2023] |
| Marketing | Advertising specialist |
|---|---|
| Experience: 2 years | "Contextual advertising specialist (Launching internet advertising - Analyzing the audience; - Collecting and launching advertising campaigns; - Creating advertising materials; - Testing website resources; - Preparing technical specifications for resolving errors and developing new website features; Achieved results: - Significant reduction of DRR; - Increase in the number of sales.) [2020 - 2021]" |
| Marketing | Traffic acquisition specialist |
|---|---|
| Experience: 2 years | Specialist in attracting internet traffic (Promotion of a product - Traffic and lead generation through various advertising channels; Launching online advertising campaigns; Developing media plans in advance; Working with advertising budgets; Setting goals, analyzing and developing media plans; Preparing and coordinating legal documentation; Creating technical specifications for teams; Achieving plans for growth and attracting new clients; Maintaining key performance indicators; Integrating various systems to improve client profitability.) [2019 - 2020] |
| Marketing | Advertising specialist |
|---|---|
| Experience: 1 year | Specialist in advertising (- Researching relevant topics; - Creating and managing advertising campaigns; - Working with analytics platforms - Creating visual materials - Analyzing data and performance; - Optimizing advertising materials; Achievements: - Professional development; - Successful completion of assigned tasks; - Sharing knowledge and expertise; - Developing automated solutions to improve efficiency.) [2018 - 2019] |
| Marketing | Internet marketer |
|---|---|
| Experience: 2 years | - Management of existing advertising campaigns; - Keyword research and ad copywriting; - Creation and management of advertising campaigns on various platforms; - Analysis of advertising campaign effectiveness; - Monthly reporting on campaign effectiveness; - Daily optimization of advertising campaigns; - Content creation; - A/B testing of ads; - Creation and management of ad campaigns on social networks. [2017 - 2019] |
Education
| Finished | x1 | Educational institution / Marketing |
| Finished | x1 | MAMI / Mechanical engineering |
| Finished | x1 | Online school / Education |
| Finished | x1 | Educational institution / Information Technology |
Languages
Russian
English
German