Cyberia Marketplace

Marketing Manager

Information Technology

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Languages

Russian

English

Skills

Graphic design

Targeting

Copywriting

SMM

Website creation

Media planning

Internet advertising

Internet marketing

Marketing analysis

Marketing communications

Training and development

Public speaking

Team management

Marketing planning

Strategic marketing

Marketing Management

Email marketing

Work experience - 11 years

Education	Marketing Director
Experience: 1 year	Responsible for all marketing areas, including paid traffic acquisition through various platforms. Created graphic materials and organized video content production. Completely updated the website, improving its design and structure. Added new elements to increase user engagement and demonstrate product value. Conducted marketing campaign effectiveness analysis, developed reports, and conducted research to optimize results. Organized and conducted educational events, tested various interaction formats with the audience. Determined key messages for communication with users, developed content for various channels. Implemented new products and pricing plans, conducted promotions and sales to attract customers. Managed the team, engaged and controlled contractors, held regular meetings for coordination and issue resolution.

Education

Marketing Director

Experience:
1 year

Responsible for all marketing areas, including paid traffic acquisition through various platforms. Created graphic materials and organized video content production. Completely updated the website, improving its design and structure. Added new elements to increase user engagement and demonstrate product value. Conducted marketing campaign effectiveness analysis, developed reports, and conducted research to optimize results. Organized and conducted educational events, tested various interaction formats with the audience. Determined key messages for communication with users, developed content for various channels. Implemented new products and pricing plans, conducted promotions and sales to attract customers. Managed the team, engaged and controlled contractors, held regular meetings for coordination and issue resolution.

Marketing	Head of Marketing
Experience: 1 year	Managed the marketing department, responsible for strategic marketing, analytics, and communications. Focused on increasing sales through attracting brand advocates. Implemented a culture of testing and optimization across key website elements. Developed and grew an online community, organizing events and building a network of collaborators. Launched email outreach campaigns to generate leads for the sales team. Introduced a new product offering. Established a content marketing presence through regular publication of articles.

Marketing

Head of Marketing

Experience:
1 year

Managed the marketing department, responsible for strategic marketing, analytics, and communications. Focused on increasing sales through attracting brand advocates. Implemented a culture of testing and optimization across key website elements. Developed and grew an online community, organizing events and building a network of collaborators. Launched email outreach campaigns to generate leads for the sales team. Introduced a new product offering. Established a content marketing presence through regular publication of articles.

Education	Marketing Director
Experience: 1 year	Conducting regular online events, selecting topics, organizing speakers, and preparing materials for various communication channels. Sourcing and attracting new contractors, coordinating the work of existing ones, conducting tests, and optimizing advertising campaigns. Creating visual materials and organizing video content production, including working with contractors and quality control. Editing text materials and updating the design of communication channels. Developing and optimizing automated sales processes, including rewriting text for the sales funnel. Monitoring content production for the video platform, from idea to results analysis. Launching and developing a blog, including sourcing authors, selecting topics, and optimizing for search engines. Conducting large-scale promotions and sales, increasing sales, and attracting new customers. Researching the audience and adapting products and services to their needs. Creating a marketing knowledge base and implementing a system of regular reporting. Developing sales plans and conducting experiments to improve efficiency.

Education

Marketing Director

Experience:
1 year

Conducting regular online events, selecting topics, organizing speakers, and preparing materials for various communication channels. Sourcing and attracting new contractors, coordinating the work of existing ones, conducting tests, and optimizing advertising campaigns. Creating visual materials and organizing video content production, including working with contractors and quality control. Editing text materials and updating the design of communication channels. Developing and optimizing automated sales processes, including rewriting text for the sales funnel. Monitoring content production for the video platform, from idea to results analysis. Launching and developing a blog, including sourcing authors, selecting topics, and optimizing for search engines. Conducting large-scale promotions and sales, increasing sales, and attracting new customers. Researching the audience and adapting products and services to their needs. Creating a marketing knowledge base and implementing a system of regular reporting. Developing sales plans and conducting experiments to improve efficiency.

Marketing	Marketer
Experience: 3 years	In the lifestyle sphere — Marketing Director, responsible for business development. Main result for the period: the marketing department was formed. Responsible for: • Traffic generation and sales funnel optimization; • Development of marketing materials design; • CRM marketing and customer communications; • Product marketing, including promotions and pricing; • Data analysis and decision-making based on results; • Financial planning. Contributed: 1. Set up a system for tracking the effectiveness of advertising channels and sales reporting; 2. Implemented a system for evaluating advertising campaigns and developed standards for optimizing conversions; 3. Created a knowledge base with instructions for marketing; 4. Expanded the geography of promotion and assessed sales potential; 5. Implemented a sales incentive system; 6. Launched marketing campaigns and developed tools to assess their effectiveness; 7. Implemented financial planning; 8. Implemented social media analytics; 9. Created the marketing department, found and trained employees, developed a motivation system; 11. Supported the launch of new products, assisting with marketing and sales issues; 12. Updated the design of all websites; 13. Optimized email newsletters and analyzed their effectiveness.

Marketing

Marketer

Experience:
3 years

In the lifestyle sphere — Marketing Director, responsible for business development. Main result for the period: the marketing department was formed. Responsible for: • Traffic generation and sales funnel optimization; • Development of marketing materials design; • CRM marketing and customer communications; • Product marketing, including promotions and pricing; • Data analysis and decision-making based on results; • Financial planning. Contributed: 1. Set up a system for tracking the effectiveness of advertising channels and sales reporting; 2. Implemented a system for evaluating advertising campaigns and developed standards for optimizing conversions; 3. Created a knowledge base with instructions for marketing; 4. Expanded the geography of promotion and assessed sales potential; 5. Implemented a sales incentive system; 6. Launched marketing campaigns and developed tools to assess their effectiveness; 7. Implemented financial planning; 8. Implemented social media analytics; 9. Created the marketing department, found and trained employees, developed a motivation system; 11. Supported the launch of new products, assisting with marketing and sales issues; 12. Updated the design of all websites; 13. Optimized email newsletters and analyzed their effectiveness.

Marketing	Marketing Director
Experience: <1 year	Marketing Director (I spent four months working on the following projects: - developing and launching online events, optimizing their performance through testing; - creating and managing subscription-based services, including financial planning and content creation; - launching new products, including market research, testing, and financial modeling; - developing and launching marketing campaigns on social media platforms. I also handled ongoing tasks such as data analysis, process improvement, and team recruitment.) [2021 - 2021]

Marketing

Marketing Director

Experience:
<1 year

Marketing Director (I spent four months working on the following projects: - developing and launching online events, optimizing their performance through testing; - creating and managing subscription-based services, including financial planning and content creation; - launching new products, including market research, testing, and financial modeling; - developing and launching marketing campaigns on social media platforms. I also handled ongoing tasks such as data analysis, process improvement, and team recruitment.) [2021 - 2021]

Marketing	Manager
Experience: 1 year	Head of Targeted Advertising. My task was to develop the targeted advertising direction and expand expertise. What I did: 1. Trained employees through various internal and external resources and developed standards. 2. Created a system for employee development and certification. 3. Provided expert support for projects, collaborated with teams, and assisted with optimization. 4. Engaged in public relations activities, wrote articles, and presented at industry events. 5. Developed promotion strategies and prepared advertising plans. Increased advertising budgets and agency profitability. Manager - Managing Director Recommendation: Natalia Borovik, HRD (contact upon request). [2017 - 2018]

Marketing

Manager

Experience:
1 year

Head of Targeted Advertising. My task was to develop the targeted advertising direction and expand expertise. What I did: 1. Trained employees through various internal and external resources and developed standards. 2. Created a system for employee development and certification. 3. Provided expert support for projects, collaborated with teams, and assisted with optimization. 4. Engaged in public relations activities, wrote articles, and presented at industry events. 5. Developed promotion strategies and prepared advertising plans. Increased advertising budgets and agency profitability. Manager - Managing Director Recommendation: Natalia Borovik, HRD (contact upon request). [2017 - 2018]

Marketing	Targetologist
Experience: 1 year	Targeted Advertising Manager \| Таргетолог (One of the strongest independent performance marketing agencies.) [2016 - 2017]

Marketing	Advertising Manager
Experience: 1 year	Ensuring effective targeted promotion of products and services in the digital environment. Development and implementation of online advertising strategies, analysis of results, and optimization of advertising campaigns to achieve set goals.

Marketing	Commercial Director
Experience: 2 years	PR & ADVERTISING: - brand update; - communication channels setup; - promotion in social networks, creation of visual content and organization of interaction with the audience; - conducting email campaigns; - advertising placement in various channels; - analysis of advertising campaign effectiveness, monitoring of prices and service quality, accounting for feedback. SALES: - team formation, training and task execution control; - improvement of customer service level; - use of various sales methods. - working with non-standard orders and complex clients. [2013 - 2015]

Marketing

Commercial Director

Experience:
2 years

PR & ADVERTISING: - brand update; - communication channels setup; - promotion in social networks, creation of visual content and organization of interaction with the audience; - conducting email campaigns; - advertising placement in various channels; - analysis of advertising campaign effectiveness, monitoring of prices and service quality, accounting for feedback. SALES: - team formation, training and task execution control; - improvement of customer service level; - use of various sales methods. - working with non-standard orders and complex clients. [2013 - 2015]

Education

Finished

Buryat State University / Economy

Languages

Russian

English