Cyberia Marketplace

Marketing Manager

Information Technology

Share profile

Languages

Russian

English

Spanish

Italian

Skills

Figma

Photoshop

Illustrator

After Effects

Webflow

Tilda

PowerPoint

Excel

Google Analytics

Jira

Trello

English language

Presentation skills

Data analysis

Event planning

Work experience - 9 years

Marketing	Marketing Manager
Experience: 1 year	Marketing Manager: • Updated social media presence, increasing audience engagement and expanding the subscriber base. • Launched regular email campaigns, significantly increasing open and click-through rates. • Developed marketing materials, improving brand recognition and its presence in the market. • Created materials to attract partners, contributing to the growth of cooperation. • Organized participation of management in industry events, increasing brand recognition and strengthening market positions. Marketing Strategy & Leadership: • Restructured and optimized the marketing function, creating new structures for various areas. • Led a team of specialists to implement multi-channel campaigns and optimize digital presence. • Implemented artificial intelligence tools for content planning and trend monitoring, increasing efficiency and improving understanding of trends. Lead Generation & Paid Media: • Improved the effectiveness of advertising campaigns, significantly increasing return on investment and accelerating customer acquisition. • Optimized the advertising strategy, reallocating resources to the most effective channels, improving results and increasing campaign efficiency. • Managed a project aimed at attracting new customers. • Conducted research on customer needs to improve product market fit and identify unmet needs. • Optimized CRM and sales processes, eliminating obstacles and increasing application processing efficiency. Website Development & CRM Optimization: • Led the transition to a new platform for the website, strengthening digital presence and improving search engine optimization. • Configured the customer relationship management system to optimize ticket routing, improve workflow, and increase operational efficiency.

Marketing

Marketing Manager

Experience:
1 year

Marketing Manager: • Updated social media presence, increasing audience engagement and expanding the subscriber base. • Launched regular email campaigns, significantly increasing open and click-through rates. • Developed marketing materials, improving brand recognition and its presence in the market. • Created materials to attract partners, contributing to the growth of cooperation. • Organized participation of management in industry events, increasing brand recognition and strengthening market positions. Marketing Strategy & Leadership: • Restructured and optimized the marketing function, creating new structures for various areas. • Led a team of specialists to implement multi-channel campaigns and optimize digital presence. • Implemented artificial intelligence tools for content planning and trend monitoring, increasing efficiency and improving understanding of trends. Lead Generation & Paid Media: • Improved the effectiveness of advertising campaigns, significantly increasing return on investment and accelerating customer acquisition. • Optimized the advertising strategy, reallocating resources to the most effective channels, improving results and increasing campaign efficiency. • Managed a project aimed at attracting new customers. • Conducted research on customer needs to improve product market fit and identify unmet needs. • Optimized CRM and sales processes, eliminating obstacles and increasing application processing efficiency. Website Development & CRM Optimization: • Led the transition to a new platform for the website, strengthening digital presence and improving search engine optimization. • Configured the customer relationship management system to optimize ticket routing, improve workflow, and increase operational efficiency.

Marketing	Designer
Experience: 1 year	Projects — Marketing Communications & Graphic Design (• Developed storytelling, branding, and presentation materials across various sectors. • Designed websites and visual materials for events, integrating modern design techniques.) [2024 - 2024]

Marketing	Project Manager
Experience: 5 years	Project Management • Reduced time for employees to create presentations and marketing reports through the development of an internal training program. • Collaborated with cross-functional teams to create visual materials, including presentations, promotional videos, and email templates. • Presented best practices for managing design processes at industry events. • Improved prioritization and backlog management, resulting in increased overall efficiency. Marketing Communications & Design • Produced marketing materials in collaboration with partners to conduct joint advertising campaigns. • Developed compelling narratives using data to create visually appealing infographics, conveying information through interactive displays, presentations, websites, and landing pages. • Led the redesign of internal communications, enhancing the overall brand aesthetics and communication materials. • Developed visual materials for the launch of a new venue, including advertising banners and promotional materials. • Created visual materials for presentations showcasing technology products, resulting in securing investments to accelerate product development.

Marketing

Project Manager

Experience:
5 years

Project Management • Reduced time for employees to create presentations and marketing reports through the development of an internal training program. • Collaborated with cross-functional teams to create visual materials, including presentations, promotional videos, and email templates. • Presented best practices for managing design processes at industry events. • Improved prioritization and backlog management, resulting in increased overall efficiency. Marketing Communications & Design • Produced marketing materials in collaboration with partners to conduct joint advertising campaigns. • Developed compelling narratives using data to create visually appealing infographics, conveying information through interactive displays, presentations, websites, and landing pages. • Led the redesign of internal communications, enhancing the overall brand aesthetics and communication materials. • Developed visual materials for the launch of a new venue, including advertising banners and promotional materials. • Created visual materials for presentations showcasing technology products, resulting in securing investments to accelerate product development.

Education	Marketing Manager
Experience: 1 year	Developed marketing strategy for an educational product, targeting key pain points of the audience, resulting in a successful launch and increased sales. Executed a data-driven product marketing strategy leveraging feedback and audience data to drive a successful launch. Organized an event, achieving cost savings through partnerships and collaborations. Created content and visuals for marketing campaigns, boosting engagement and visibility.

Education

Marketing Manager

Experience:
1 year

Developed marketing strategy for an educational product, targeting key pain points of the audience, resulting in a successful launch and increased sales. Executed a data-driven product marketing strategy leveraging feedback and audience data to drive a successful launch. Organized an event, achieving cost savings through partnerships and collaborations. Created content and visuals for marketing campaigns, boosting engagement and visibility.

Marketing	Marketing Manager
Experience: 1 year	Developed targeted marketing strategies for entertainment complexes, relying on international best practices and hypothetical testing. Led the development of branded merchandise from concept to final delivery, including selecting contractors and ensuring timely completion of all deadlines. Participated in marketing campaigns, interacting with various partners and attracting a broad audience. Coordinated the launch of marketing campaigns, achieving extensive media coverage and implementing effective projects. Developed a loyalty program for commercial tenants, utilizing international research practices, which led to a significant increase in customer value. Conducted research on shopping center visitors, which enabled accurate audience segmentation and improved targeting of marketing campaigns. Improved the company's image and reputation by implementing social media marketing strategies, participating in PR initiatives, and representing the company at events.

Marketing

Marketing Manager

Experience:
1 year

Developed targeted marketing strategies for entertainment complexes, relying on international best practices and hypothetical testing. Led the development of branded merchandise from concept to final delivery, including selecting contractors and ensuring timely completion of all deadlines. Participated in marketing campaigns, interacting with various partners and attracting a broad audience. Coordinated the launch of marketing campaigns, achieving extensive media coverage and implementing effective projects. Developed a loyalty program for commercial tenants, utilizing international research practices, which led to a significant increase in customer value. Conducted research on shopping center visitors, which enabled accurate audience segmentation and improved targeting of marketing campaigns. Improved the company's image and reputation by implementing social media marketing strategies, participating in PR initiatives, and representing the company at events.

Education

Finished	x1	Higher School of Economics / Management
Finished	x1	Higher School of Economics / Economics and management

Languages

Russian

English

Spanish

Italian