Marketer
Information Technology
Share profile
Languages
Russian
English
Skills
Marketing strategy
Data analysis
Project Management
Analytical skills
Planning
Advertising
Market research
B2B
Internet advertising
Product Marketing
Analysis
MS Excel
Tableau
Amplitude
Event organization
Conference organization
CustDev
Work experience - 3 years
| Marketing | Product Marketing Manager |
|---|---|
| Experience: 1 year | Responsibilities: - Developing a product launch strategy - Conducting research - Building a process for collecting initiatives for new products - Analyzing data - Analyzing competitors - Launching a product - Developing product marketing packaging - Defining product and service positioning Achievements: - Developed positioning and value proposition for new products - Developed a prototype and organized its testing with users - Proposed changes in product functionality and communications |
| Marketing | Product Marketing Specialist |
|---|---|
| Experience: 2 years | Responsibilities: - Defining unique selling propositions and value proposition. - Conducting marketing research, including testing, customer development, competitive and market analysis. - Managing external resources across design, video, search engine optimization, and event organization. - Developing and implementing marketing activities, such as online events, promotions, and offline gatherings. - Optimizing a website: redesign, expanding the structure, and adding content. - Preparing marketing materials. Achievements: - Comprehensive product analysis of competitors led to improved market position. - Organizing a significant industry event resulted in increased lead generation and brand recognition. - Significant reduction in the cost of acquiring new users through advertising campaign optimization. - Improved marketing campaign effectiveness through enhanced data analysis. - Effectively managing a team of marketing professionals. |
Education
| Finished | x1 | Financial University / Marketing |
| Finished | x1 | Financial University / Economics and business |
| Finished | x2 | Educational institution / Information Technology |
| Finished | x1 | Educational institution / Marketing |
Languages
Russian
English