Marketer
Information Technology
Share profile
Languages
Russian
Skills
Marketing
Analytics
Project Management
Advertising
SEO
Internet marketing
Work experience - 14 years
| IT | Product Marketing Specialist |
|---|---|
| Experience: 2 years | Sole proprietorship / private practice / freelancing — Product Marketing Specialist (Recent cases are closely related to IT and ECOM services: - Developed and sold a project offering unique experiences. - Developed and sold a project offering digital products. - Developed and sold a platform for purchasing digital content and subscriptions. - Developed and sold an AI-powered creative tool. Seeking new interesting challenges to apply skills in IT, e-commerce, and startups.) [2023 - 2025] |
| Tourism | Product Manager |
|---|---|
| Experience: 2 years | Product Manager (Organized sales, assembled a team. Launched a process of work and continuous testing of hypotheses. Organized and launched several projects within the main project.) [2021 - 2023] |
| Marketing | Head of Marketing |
|---|---|
| Experience: 2 years | Established an internet marketing department from scratch. Reduced expenses by hiring employees. Increased the number of targeted inquiries. Developed work regulations and set up analytics to link sales and marketing. Implemented a flow of testing new products and hypotheses, and created a team focused on growth. Responsibilities included recruiting and hiring staff, calculating project economics, organizing processes, implementing growth strategies, setting KPIs, defining goals, and achieving company objectives. |
| Marketing | Growth Hacker |
|---|---|
| Experience: 1 year | Developed and managed an internet advertising department. Launched a process of continuous testing and optimization. Participated in the development and launch of new online products, building a funnel for all products. Created and promoted content. Managed email marketing, developing strategies and conducting campaigns. Managed targeted and contextual advertising. Created automated funnels, generated and tested growth hypotheses, and studied customer needs. Created reports on advertising sources, tracking key metrics. Packaged new products, calculated economics, and performed further promotion and analytics. Organized events and conducted negotiations with partners and contractors. |
| Marketing | Internet marketer |
|---|---|
| Experience: 2 years | Senior Internet Marketing Specialist (Organization and management of the internet marketing department, significantly increasing sales through the creation of comprehensive analytics, redirecting budget towards effective campaigns, testing hypotheses and scaling successful initiatives. - Development of a lead plan. - Budget allocation across channels. - Working with external partners, defining key performance indicators and tracking metrics. - Organizing events, activities on social networks, promotional campaigns. - Building comprehensive analytics. + Management of a marketing team. + Fulfillment of the plan for quality leads, analysis of sales departments, responsibility for fulfilling sales plan.) [2018 - 2019] |
| Marketing | Marketer |
|---|---|
| Experience: 1 year | Built a marketing department from the ground up. Significantly increased sales in a short period and contributed to the company's expansion. Developed new products based on data analysis, which helped maintain demand. Created an inbound flow. Developed landing pages. Managed advertising campaigns and tracked results. Managed social media presence. Developed new products based on data analysis. Implemented comprehensive analytics. Conducted market research to identify opportunities for growth. Provided complete support for new locations, organized events, and monitored performance. Created new products, calculated economic viability, and promoted products. |
| Construction | Marketer |
|---|---|
| Experience: 2 years | Developed a regional market from scratch for a unique product. Increased sales through creating attention-grabbing campaigns. Launched a new product in the Russian market and ensured its subsequent promotion. Conducted market research of building materials and performed SWOT analysis. Defined product values and studied customer needs. Created information buzz and established an initial market. Developed online communities and facilitated their moderation and promotion. Implemented advertising activities, including website development and targeted campaigns. Created sales funnels for various customer segments. |
| Marketing | Marketer |
|---|---|
| Experience: 1 year | Marketer (Significantly increased the number of targeted inquiries. Reduced the cost per customer by optimizing the advertising budget. Created an inbound flow for the supply of industrial equipment. Responsibilities included: creating and managing databases for sales outreach, developing and nurturing email lists, gathering customer feedback for product development, configuring advertising campaigns across various platforms, and implementing a system for comprehensive data analysis.) [2014 - 2015] |
| Marketing | Marketer |
|---|---|
| Experience: 1 year | Marketer (Generated an inbound lead flow within a short period of time, increased the average transaction value, reduced the customer acquisition cost through a built marketing funnel, advertising, and email marketing. Full setup of inbound traffic and further conversion to sales. Creation of landing pages with integrations. Setup of advertising campaigns across various platforms. Creation and implementation of email marketing, including content generation and ROI tracking. Implementation and management of a customer relationship management system. End-to-end analytics of advertising campaigns.) [2013 - 2014] |
Education
| Finished | x1 | RGTUE / Economy |
| Finished | x1 | Educational institution / Information Technology |
| Finished | x1 | Educational institution / Economy |
| Finished | x1 | Educational institution / Marketing. |
| Finished | x1 | Educational institution / Marketing |
Languages
Russian