Cyberia Marketplace

Internet marketing specialist

Information Technology

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Languages

Russian

English

German

Skills

Multitasking

Negotiations

Advertising

Analytics

Automation

Marketing

Analysis

Lead generation

Work experience - 10 years

Marketing	Contextual advertising specialist
Experience: 5 years	Freelance — Contextual advertising specialist (Full setup, management, analytics).

Marketing	Contextual advertising specialist
Experience: 2 years	— Working in a team with the marketing department; — Achieving and exceeding key performance indicators; — Tactical management and strategic development of the project/product; — Launching, managing, optimizing, and developing advertising sources; — Automated collection and analysis of statistical reporting and preparation of comments; — Constant search for ideas and building hypotheses for new tests; — Participation in marketing development; — Solving non-standard tasks; — Strategy development; — Budget allocation; — Control of placements, tracking effectiveness, optimization, testing hypotheses; — Setting tasks for technical configuration and creative development; — Analytics and continuous advertising improvement; — Development of a marketing strategy and business model for entering international markets; — Launching, managing, optimizing, and developing advertising sources in a foreign language; — Launching, managing, optimizing, and developing advertising sources for mobile applications; — Data analysis in analytics systems.

Marketing

Contextual advertising specialist

Experience:
2 years

— Working in a team with the marketing department; — Achieving and exceeding key performance indicators; — Tactical management and strategic development of the project/product; — Launching, managing, optimizing, and developing advertising sources; — Automated collection and analysis of statistical reporting and preparation of comments; — Constant search for ideas and building hypotheses for new tests; — Participation in marketing development; — Solving non-standard tasks; — Strategy development; — Budget allocation; — Control of placements, tracking effectiveness, optimization, testing hypotheses; — Setting tasks for technical configuration and creative development; — Analytics and continuous advertising improvement; — Development of a marketing strategy and business model for entering international markets; — Launching, managing, optimizing, and developing advertising sources in a foreign language; — Launching, managing, optimizing, and developing advertising sources for mobile applications; — Data analysis in analytics systems.

Marketing	Advertising specialist
Experience: 1 year	- Launching advertising campaigns; - Analyzing profitability for optimization, identifying profitable segments, scaling advertising, and maximizing profit; - Participating in decisions regarding the selection of topics for launching advertising based on profitability data; - Building an analytics system to evaluate effectiveness and return on investment; - Forming recommendations to improve conversion.

Marketing

Advertising specialist

Experience:
1 year

- Launching advertising campaigns; - Analyzing profitability for optimization, identifying profitable segments, scaling advertising, and maximizing profit; - Participating in decisions regarding the selection of topics for launching advertising based on profitability data; - Building an analytics system to evaluate effectiveness and return on investment; - Forming recommendations to improve conversion.

Marketing	Contextual advertising specialist
Experience: 2 years	- Tactical and strategic project management. - Management to achieve key performance indicators. - Independent launch, management, optimization, and development of advertising channels. - Collection of reports and analysis of performance, providing commentary on trends and recommendations. - Continuous generation of ideas and testing new approaches based on analysis and market trends. - Preparation of performance reviews. - Communication with stakeholders, providing detailed feedback and updates. - Collaboration with advertising platforms to address issues and explore new opportunities. - Contribution to marketing development through strategic initiatives and channel optimization. - Analysis of campaign performance across the entire customer journey.

Marketing

Contextual advertising specialist

Experience:
2 years

- Tactical and strategic project management. - Management to achieve key performance indicators. - Independent launch, management, optimization, and development of advertising channels. - Collection of reports and analysis of performance, providing commentary on trends and recommendations. - Continuous generation of ideas and testing new approaches based on analysis and market trends. - Preparation of performance reviews. - Communication with stakeholders, providing detailed feedback and updates. - Collaboration with advertising platforms to address issues and explore new opportunities. - Contribution to marketing development through strategic initiatives and channel optimization. - Analysis of campaign performance across the entire customer journey.

Education

Finished

Tomsk Polytechnic University / Energy

Languages

Russian

English

German