Marketing Manager
Other
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Languages
Russian
English
Skills
English language
Marketing
Analysis
Development
Optimization
Web analytics
Work experience - 6 years
| Marketing | Director of Department |
|---|---|
| Experience: 1 year | — Head of Product Direction (Key achievements: 1) Increased average check through the implementation of sales mechanics 2) Created a team and built a process for experimentation 3) Formed a system of metrics and KPIs to track effectiveness. Main metrics in the position: Average Order Value. Main tasks: - Development of go-to-market strategy and roadmap for the product direction - Formation of strategies for attracting and retaining customers - Conducting qualitative and quantitative research - Development of positioning and brand strategies - Creation and development of a team - Development of a methodology for research - Interaction with stakeholders and management of their expectations) [2024 - 2025] |
| Marketing | Growth Manager |
|---|---|
| Experience: 2 years | — Senior growth manager (Key achievements: 1) Ensured growth in the number of leads (main KPI) 2) Reduced cost per lead through optimization of acquisition channels 3) Conducted numerous marketing hypotheses 4) Reduced the time to verify hypotheses through process optimization 5) Created an integrated team. Main metrics in the position: Cost Per Lead (CPL). Main tasks: - Creation and development of a team - Organization of the process of generating, prioritizing, and validating hypotheses - Development and defense of strategies - Building internal and external communications, organizing cooperation with other departments - Conducting quality analysis of consumer behavior - Conducting analysis of the market environment and competitors) [2022 - 2024] |
| Construction | Product Marketing Manager |
|---|---|
| Experience: 1 year | — Product Marketing Manager (Key achievements: 1) Increased leads through optimization of marketing funnel metrics 2) Reduced bounce rate on website pages through UX/UI improvement (details under NDA) 3) Improved page depth on website pages through UX/UI improvement (details under NDA) Main metrics in the role: Cost Per Lead, Bounce rate, Pages per Visit Main tasks: - Website development and monitoring of key metrics - Analysis of product performance and identification of «bottlenecks» - Analysis and optimization of funnel metrics - Building and improving customer journey touchpoints - Assessing the effectiveness of marketing campaigns, working to increase key metrics and finding growth points - Interaction with related departments to achieve common goals - Conducting market research, competitor analysis, and consumer research to identify growth points - Forming a backlog of changes and building a product development roadmap Recommendation letter: https://clck.ru/34PufY) [2021 - 2022] |
| Marketing | Marketing Manager |
|---|---|
| Experience: 2 years | — Head of Marketing (Key achievements: 1) Improved customer acquisition efficiency by testing various channels and tools. 2) Increased customer base while maintaining long-term value. Main metrics: Customer Acquisition Cost, Lifetime Value. Main tasks: - Developing strategies for attracting and retaining customers - Optimizing sales funnel performance - Identifying customer retention methods - Identifying customer acquisition channels - Organizing and conducting experiments - Managing and developing a marketing team - Implementing analytics tools - Developing and launching a partnership program) [2019 - 2021] |
Education
| Finished | x1 | Orenburg University / Tourism and hospitality |
| Finished | x1 | SPbGUU / Tourism and hospitality |
| Finished | x2 | Educational institution / Information Technology |
| Finished | x1 | Educational institution / Marketing/Product |
| Finished | x1 | Educational institution / Information Technology |
| Finished | x1 | Educational institution / Marketing |
| Finished | x3 | Skillbox / Information Technology |
| Finished | x1 | Educational institution / Marketing |
Languages
Russian
English