Marketer
Finance
Share profile
Languages
Russian
English
French
Skills
Design thinking
Marketing
Idea generation
PR
Teamwork
Analysis
Creativity
Product Management
Market analysis
Communications
Strategy
Media planning
Internet marketing
Project Management
Strategy development
Testing
Content writing
Atlassian Confluence
Atlassian Jira
Miro
Notion
Work experience - 6 years
| Finance | Product Marketer |
|---|---|
| Experience: 1 year | Responsibilities: - conducting market analysis, user research - constant hypothesis testing - creating Go to Market Strategy for new products or specific features - promoting products and working with various channels - tracking and controlling key metrics Key results: - Launched advertising campaigns using multiple acquisition channels - Tested new communication channels that allowed to grow the conversion to a product application - Developed guides for the sales team - Updated the product landing page, increasing the conversion to an application - Developed a new cross-selling point within the product - Updated the application form, reducing the number of low-quality applications |
| Education | Product Marketing Manager |
|---|---|
| Experience: 1 year | Product Marketing Manager (Responsibilities: - launching promotional campaigns - growth of user acquisition and generated content - creating a Go to Market Strategy for referral features - tracking and controlling key product metrics - conducting qualitative and quantitative research. Key results: - Launched thematic special projects, resulting in significant growth of user generated content and referral traffic - Prepared and launched promotional campaigns with achievement of key performance indicators - Developed a feature to encourage user referrals - Managed a cross-functional team - Developed a dashboard to monitor referral activity) [2023 - 2024] |
| Marketing | Marketer |
|---|---|
| Experience: 4 years | — Marketer (Responsibilities: - promoting products and attracting clients - marketing and PR support - generating and testing hypotheses - producing a media project and managing social networks Key results: - Developed product landing pages - Organized participation of speakers at major conferences - Managed a team - Oversaw the press service (PR support for a conference, publications in the media, interviews with experts) - Developed a communication guide - improved response speed, citation, and publication reach - Prepared materials for the media - Produced video releases, including location selection, guest coordination, script creation, filming organization, and editing control - Launched advertising and worked with influencers - Managed and promoted social media pages [2019 - 2023] |
Education
| Finished | x1 | Online school / Sports management and marketing |
| Finished | x1 | Higher School of Economics / Information Technology |
| Finished | x1 | ВАВТ / Economy |
| Finished | x1 | Design School / Marketing |
Languages
Russian
English
French