Cyberia Marketplace

Marketer

Automotive industry

Share profile

Languages

Russian

Skills

Strategy development

Planning

Advertising

Analytical thinking

Targeting

E-Mail Marketing

Budget management

Search engine optimization

Analytical research

Working with systems

Analytics

Internet advertising

SEO

Digital Marketing

Presentation creation

Website creation

Web analytics

Work experience - 9 years

Marketing	Digital marketer
Experience: 1 year	Conducted market analysis, identified pain points and motivations of the target audience, created customer personas for accurate segmentation and communication tuning. Developed unique selling propositions and product structure, including strategies to increase sales; adapted offers for different audience segments. Collected and analyzed data on economic performance, modeled goals and metrics. Formulated hypotheses for achieving planned indicators, developed a media plan, prioritized channels by effectiveness. Configured analytics tracking, integrated analytics systems to build comprehensive attribution analytics. Conducted website usability audit, created prototypes of new pages, launched tests of key elements, analyzed behavioral metrics and refined pages based on statistics. Launched and managed advertising campaigns, tested creative combinations. Created reports and dashboards to track key performance indicators, identified bottlenecks and proposed improvements. Optimized advertising campaigns by adjusting offers, audiences, and landing pages. Regularly tested hypotheses, making improvements to the strategy based on data.

Marketing

Digital marketer

Experience:
1 year

Conducted market analysis, identified pain points and motivations of the target audience, created customer personas for accurate segmentation and communication tuning. Developed unique selling propositions and product structure, including strategies to increase sales; adapted offers for different audience segments. Collected and analyzed data on economic performance, modeled goals and metrics. Formulated hypotheses for achieving planned indicators, developed a media plan, prioritized channels by effectiveness. Configured analytics tracking, integrated analytics systems to build comprehensive attribution analytics. Conducted website usability audit, created prototypes of new pages, launched tests of key elements, analyzed behavioral metrics and refined pages based on statistics. Launched and managed advertising campaigns, tested creative combinations. Created reports and dashboards to track key performance indicators, identified bottlenecks and proposed improvements. Optimized advertising campaigns by adjusting offers, audiences, and landing pages. Regularly tested hypotheses, making improvements to the strategy based on data.

Marketing	Digital Marketing Specialist
Experience: Not specified	- Target audience persona development - Competitor and market offer analysis - Unique selling proposition and beneficial terms development - Task setting for designers - Performance analysis indicator configuration - Campaign launch and control - Landing page testing - Return on investment calculation, advertising budget planning, report preparation

Marketing	Internet marketer
Experience: 2 years	Development and optimization of customer interaction strategies. Planning and creation of marketing task schedules. Management and optimization of advertising campaigns. Analysis of campaign effectiveness and optimization. Website analytics setup and optimization. Basic SEO analysis and optimization. Website usability testing and landing page creation. Creation and control of various communication channels. Designing and assembling automated communication tools. Setting up customer relationship management systems and loyalty programs, with a focus on process automation. Team building and management. Report generation.

Marketing

Internet marketer

Experience:
2 years

Development and optimization of customer interaction strategies. Planning and creation of marketing task schedules. Management and optimization of advertising campaigns. Analysis of campaign effectiveness and optimization. Website analytics setup and optimization. Basic SEO analysis and optimization. Website usability testing and landing page creation. Creation and control of various communication channels. Designing and assembling automated communication tools. Setting up customer relationship management systems and loyalty programs, with a focus on process automation. Team building and management. Report generation.

Marketing	Internet marketer
Experience: 3 years	Leading Internet Marketer (Development of promotions, Media planning, Creation of a calendar plan of marketing tasks. Management and optimization of advertising campaigns. Analysis of campaign effectiveness and optimization. Website analytics setup and optimization. Basic SEO analysis and optimization. Usability testing and website development.) [2020 - 2023]

Marketing	Internet marketer
Experience: 1 year	Leading Internet Marketer (Planning and creation of a marketing calendar. Management and optimization of advertising campaigns. Analysis of effectiveness and optimization. Website analytics setup and analysis. Basic SEO analysis and optimization. Website usability testing and landing page creation.) [2022 - 2022]

Marketing	Marketer
Experience: 2 years	Internet marketer (Studied basic marketing mechanics.) [2018 - 2020]

Education

Finished	x1	TSU / Management
Finished	x1	Tyumen State University of Oil and Gas / Construction
Finished	x3	Educational institution / Marketing
Finished	x1	Educational institution / Marketing.

Languages

Russian