Cyberia Marketplace

Marketing specialist

Information Technology

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Languages

Russian

English

Skills

Internet advertising

Web analytics

Digital Marketing

Social Media Marketing

HTML

CSS

User Acquisition

Household Skills

Physical Activities

Work experience - 4 years

Marketing	Marketing specialist
Experience: Not specified	Development and implementation of user acquisition and retention strategies. Optimization of advertising campaigns across various networks to achieve user acquisition and retention goals. Analysis of advertising campaign results, identification of the most effective channels, and budget adjustments. Interaction with development and analytics teams to obtain necessary data and tools. Search for creative solutions for user acquisition, including developing new designs and exploring new channels. Management of advertising campaigns, including setting targeting, creating ad creatives, and optimizing bids. Analysis of advertising campaign performance data and development of recommendations for improvement. Daily monitoring of budget spending and lead acquisition effectiveness. Preparation of regular reports on key project metrics. Development and approval of promotion plans. Testing and implementation of new tools to increase conversion. Setting up tracking of user actions on the website and in the application. Increasing the effectiveness of advertising campaigns and reducing the cost of user acquisition. Achieving high advertising campaign performance metrics.

Marketing

Marketing specialist

Experience:
Not specified

Development and implementation of user acquisition and retention strategies. Optimization of advertising campaigns across various networks to achieve user acquisition and retention goals. Analysis of advertising campaign results, identification of the most effective channels, and budget adjustments. Interaction with development and analytics teams to obtain necessary data and tools. Search for creative solutions for user acquisition, including developing new designs and exploring new channels. Management of advertising campaigns, including setting targeting, creating ad creatives, and optimizing bids. Analysis of advertising campaign performance data and development of recommendations for improvement. Daily monitoring of budget spending and lead acquisition effectiveness. Preparation of regular reports on key project metrics. Development and approval of promotion plans. Testing and implementation of new tools to increase conversion. Setting up tracking of user actions on the website and in the application. Increasing the effectiveness of advertising campaigns and reducing the cost of user acquisition. Achieving high advertising campaign performance metrics.

Marketing	Marketer
Experience: 3 years	User acquisition, ASO & Mob CPA affiliate - Worksafe App + Classic Web (1. User acquisition (UA) ASO & CPA affiliate - Worksafe App - Development and implementation of marketing strategies for paid user acquisition campaigns. Performance-based acquisition and retention marketing to achieve goals across various ad networks. Optimization and analysis of results to determine budget allocation and bid adjustments. Collaboration with data and engineering teams to obtain analytical insights, reports, and tools. Creative problem-solving for user acquisition through design ideation and exploration of new channels. > Advertising; in-app и video monetization > Affiliate monetization. Analytics. 2.Analytical work - Daily monitoring of budget expenditure. - Preparation of regular financial reports. - Creation and approval of promotion plans. - Testing and implementation of new tools to improve project conversion. - Customization of tracking mechanisms for client interactions. - Defining goals for client actions within the sales process. - Data transfer for eCommerce reporting. 3.Achievements - Successful campaigns resulting in increased user engagement. - Demonstrated improvements in ad performance metrics. - Optimization of user acquisition costs. - Positive feedback regarding the effectiveness of marketing efforts. + Web Classic 4.Targeting Ads Performance

Marketing

Marketer

Experience:
3 years

User acquisition, ASO & Mob CPA affiliate - Worksafe App + Classic Web (1. User acquisition (UA) ASO & CPA affiliate - Worksafe App - Development and implementation of marketing strategies for paid user acquisition campaigns. Performance-based acquisition and retention marketing to achieve goals across various ad networks. Optimization and analysis of results to determine budget allocation and bid adjustments. Collaboration with data and engineering teams to obtain analytical insights, reports, and tools. Creative problem-solving for user acquisition through design ideation and exploration of new channels. > Advertising; in-app и video monetization > Affiliate monetization. Analytics. 2.Analytical work - Daily monitoring of budget expenditure. - Preparation of regular financial reports. - Creation and approval of promotion plans. - Testing and implementation of new tools to improve project conversion. - Customization of tracking mechanisms for client interactions. - Defining goals for client actions within the sales process. - Data transfer for eCommerce reporting. 3.Achievements - Successful campaigns resulting in increased user engagement. - Demonstrated improvements in ad performance metrics. - Optimization of user acquisition costs. - Positive feedback regarding the effectiveness of marketing efforts. + Web Classic 4.Targeting Ads Performance

Marketing	Advertising specialist
Experience: 1 year	Development and management of advertising campaigns. Keyword research and ad copy creation. Development of promotion strategy and management of advertising campaigns. Testing and optimization of advertising creatives and bidding strategies. Analysis of advertising campaign effectiveness and implementation of improvements. Management of advertising campaigns in various systems. Content management for products. Development and implementation of remarketing and retargeting strategies. Creation of technical specifications for the development of graphic materials. Management of advertising campaigns on various platforms. Analytical work, including data transfer to reports. Daily monitoring of budget expenses and advertising campaign effectiveness. Preparation of reports on work results. Development and coordination of promotion plans. Search and testing of new tools to improve efficiency. Setting up tracking of user actions on the website. Creating goals for various user actions. Data transfer to sales reports. Control of contractors' work. Improving conversion and advertising campaign effectiveness.

Marketing

Advertising specialist

Experience:
1 year

Development and management of advertising campaigns. Keyword research and ad copy creation. Development of promotion strategy and management of advertising campaigns. Testing and optimization of advertising creatives and bidding strategies. Analysis of advertising campaign effectiveness and implementation of improvements. Management of advertising campaigns in various systems. Content management for products. Development and implementation of remarketing and retargeting strategies. Creation of technical specifications for the development of graphic materials. Management of advertising campaigns on various platforms. Analytical work, including data transfer to reports. Daily monitoring of budget expenses and advertising campaign effectiveness. Preparation of reports on work results. Development and coordination of promotion plans. Search and testing of new tools to improve efficiency. Setting up tracking of user actions on the website. Creating goals for various user actions. Data transfer to sales reports. Control of contractors' work. Improving conversion and advertising campaign effectiveness.

Education

Finished	x1	Institute of Economics and Culture / Public Relations
Finished	x1	Educational institution / Information Technology
Finished	x1	Educational institution / Information Technology
Finished	x3	Educational institution / Marketing.
Finished	x1	Online school / Information Technology
Finished	x1	Educational institution / Marketing
Finished	x1	Educational institution / Education
Finished	x1	Economics and Law / Marketing and advertising

Languages

Russian

English