Cyberia Marketplace

Marketer

Information Technology

Share profile

Languages

Russian

English

Skills

Creativity

Organizational skills

Copywriting

Marketing analysis

Contextual advertising

Market research

English language

Wordpress

Knowledge Management

MS Excel

Work experience - 9 years

Marketing	Product Marketing Manager
Experience: 3 years	Product Marketing Manager Responsibilities: Product launch (Go-To-Market) - Managing strategic and operational planning of product launches. - Creating positioning and target messaging. - Setting goals, forming strong product stories, and coordinating cross-functional teams. - Managing activities before and after launch with a focus on measurable results: activation, engagement, retention. - Training the sales department. - Retrospectives. Product Marketing Strategy and Management - Full responsibility for the product marketing lifecycle: positioning, formulating key messages, target audience segments, launch planning, and user acquisition strategies. - Developing marketing briefs and strategic frameworks in accordance with product development stages and business goals. Competitive Analysis - Regular market and trend analysis. - In-depth analysis of competitors: positioning, pricing, product features, etc. - Regular collection and analysis of insights about the market and competitors. Creating landing pages and product pages - Analysis of the target audience and adaptation of content for various audience segments. - Creation and optimization of content for landing pages and web pages with a focus on conversions and improving user experience. - Testing and optimization. - Monitoring metrics. Cross-functional collaboration - Liaison between product, development, design, PR, marketing, and sales teams. - Creating marketing materials for cross-functional teams and partners. - Training sessions. Sales Support - Regular training sessions. - Regular syncs to receive feedback and discuss strategies. - Marketing materials. Message and Content Development - Translating complex ideas and product benefits into clear, appealing messages for the target audience. - Creating news materials. - Reviewing and approving materials created by content and PR teams. Analysis of Marketing Activity Effectiveness - Tracking key metrics. - Conducting tests. - Adjusting strategy based on analytical data. Development of Partner Ecosystem - Supporting partners: joint marketing, launch support, promotional materials. Organizing and supporting webinars and conferences - Selecting venues. - Preparing materials.

Marketing

Product Marketing Manager

Experience:
3 years

Product Marketing Manager Responsibilities: Product launch (Go-To-Market) - Managing strategic and operational planning of product launches. - Creating positioning and target messaging. - Setting goals, forming strong product stories, and coordinating cross-functional teams. - Managing activities before and after launch with a focus on measurable results: activation, engagement, retention. - Training the sales department. - Retrospectives. Product Marketing Strategy and Management - Full responsibility for the product marketing lifecycle: positioning, formulating key messages, target audience segments, launch planning, and user acquisition strategies. - Developing marketing briefs and strategic frameworks in accordance with product development stages and business goals. Competitive Analysis - Regular market and trend analysis. - In-depth analysis of competitors: positioning, pricing, product features, etc. - Regular collection and analysis of insights about the market and competitors. Creating landing pages and product pages - Analysis of the target audience and adaptation of content for various audience segments. - Creation and optimization of content for landing pages and web pages with a focus on conversions and improving user experience. - Testing and optimization. - Monitoring metrics. Cross-functional collaboration - Liaison between product, development, design, PR, marketing, and sales teams. - Creating marketing materials for cross-functional teams and partners. - Training sessions. Sales Support - Regular training sessions. - Regular syncs to receive feedback and discuss strategies. - Marketing materials. Message and Content Development - Translating complex ideas and product benefits into clear, appealing messages for the target audience. - Creating news materials. - Reviewing and approving materials created by content and PR teams. Analysis of Marketing Activity Effectiveness - Tracking key metrics. - Conducting tests. - Adjusting strategy based on analytical data. Development of Partner Ecosystem - Supporting partners: joint marketing, launch support, promotional materials. Organizing and supporting webinars and conferences - Selecting venues. - Preparing materials.

Marketing	Marketer
Experience: 1 year	Achievements: 1. Reached a leading position in the industry without paid promotion. 2. Recognition through industry awards. 3. Lead generation through technical content and marketing efforts. Responsibilities: Marketing Strategy and Management - Development and implementation of a comprehensive marketing strategy. - Defining positioning, key messages, and value proposition. - Planning and managing the marketing budget. - Developing and testing the sales funnel. Content Marketing and Promotion - Creating various content formats. - Collaborating with a development team on technical content. - Developing and implementing a content promotion strategy. - Maintaining and updating website content. Working with Ratings and Reviews - Optimizing descriptions and materials through testing. - Analyzing competitors. - Managing reviews and feedback. - Monitoring performance data. Crowd Marketing - Promoting content through social platforms. - Building brand awareness in professional communities. - Engaging with online communities. Participation in Events and Awards - Preparing applications for industry recognition. - Planning and hosting industry events. Competitive Analysis and Market Research - Conducting regular market research and trend analysis. - Analyzing competitors' strategies. - Gathering and interpreting market insights. Analysis of Marketing Activities Effectiveness - Tracking key performance indicators. - Conducting tests to optimize performance. - Adjusting strategy based on data analysis.

Marketing

Marketer

Experience:
1 year

Achievements: 1. Reached a leading position in the industry without paid promotion. 2. Recognition through industry awards. 3. Lead generation through technical content and marketing efforts. Responsibilities: Marketing Strategy and Management - Development and implementation of a comprehensive marketing strategy. - Defining positioning, key messages, and value proposition. - Planning and managing the marketing budget. - Developing and testing the sales funnel. Content Marketing and Promotion - Creating various content formats. - Collaborating with a development team on technical content. - Developing and implementing a content promotion strategy. - Maintaining and updating website content. Working with Ratings and Reviews - Optimizing descriptions and materials through testing. - Analyzing competitors. - Managing reviews and feedback. - Monitoring performance data. Crowd Marketing - Promoting content through social platforms. - Building brand awareness in professional communities. - Engaging with online communities. Participation in Events and Awards - Preparing applications for industry recognition. - Planning and hosting industry events. Competitive Analysis and Market Research - Conducting regular market research and trend analysis. - Analyzing competitors' strategies. - Gathering and interpreting market insights. Analysis of Marketing Activities Effectiveness - Tracking key performance indicators. - Conducting tests to optimize performance. - Adjusting strategy based on data analysis.

Marketing	Product Marketing Manager
Experience: 2 years	Development and implementation of a marketing strategy, taking into account the target audience, market trends and business goals. Development of a product roadmap and coordination of the development team. Creation of a marketing roadmap and user journey map to track user behavior and identify opportunities for improvement. Assessment of the cost of acquiring a user and key efficiency metrics. Development of ideal customer profiles, key audience segments, positioning and key messages. Identification and connection of relevant promotion channels. Conducting interviews with users to identify pain points, motivations, and decision-making triggers. Coordination of content creators. Development and implementation of a promotion strategy to increase reach and engagement. Selection of platforms and channels for promotion. Formation of a reporting system on the effectiveness of the blog and its impact on lead generation. Attracting traffic to the site with no budget. Optimization of the user journey at all stages. Tracking key metrics and conducting tests to improve performance. Adjustment of strategy based on data analysis.

Marketing

Product Marketing Manager

Experience:
2 years

Development and implementation of a marketing strategy, taking into account the target audience, market trends and business goals. Development of a product roadmap and coordination of the development team. Creation of a marketing roadmap and user journey map to track user behavior and identify opportunities for improvement. Assessment of the cost of acquiring a user and key efficiency metrics. Development of ideal customer profiles, key audience segments, positioning and key messages. Identification and connection of relevant promotion channels. Conducting interviews with users to identify pain points, motivations, and decision-making triggers. Coordination of content creators. Development and implementation of a promotion strategy to increase reach and engagement. Selection of platforms and channels for promotion. Formation of a reporting system on the effectiveness of the blog and its impact on lead generation. Attracting traffic to the site with no budget. Optimization of the user journey at all stages. Tracking key metrics and conducting tests to improve performance. Adjustment of strategy based on data analysis.

Marketing	Marketer
Experience: 1 year	Responsibilities: Promotion strategy - Developed and implemented a product promotion strategy. - Developed positioning and target messaging. - Management of promotion through various channels. - Customer research and persona creation. Market research and competitors - Regular market and trend research. - Competitor analysis. - Analysis of results and strategy adjustment. Content marketing - Development of materials for publication. - Content promotion. Affiliate program - Development and implementation of an affiliate program. Analysis of marketing activity effectiveness - Tracking key performance indicators. - Conducting tests. - Strategy adjustment based on analytical data. Achievements: - Customer base growth. - Affiliate program launch.

Marketing

Marketer

Experience:
1 year

Responsibilities: Promotion strategy - Developed and implemented a product promotion strategy. - Developed positioning and target messaging. - Management of promotion through various channels. - Customer research and persona creation. Market research and competitors - Regular market and trend research. - Competitor analysis. - Analysis of results and strategy adjustment. Content marketing - Development of materials for publication. - Content promotion. Affiliate program - Development and implementation of an affiliate program. Analysis of marketing activity effectiveness - Tracking key performance indicators. - Conducting tests. - Strategy adjustment based on analytical data. Achievements: - Customer base growth. - Affiliate program launch.

Marketing	Marketer
Experience: 2 years	Crowd marketer. Products include custom development, outsourcing, and outstaff. Industries served include fintech, e-commerce, gaming, edtech, healthcare, telecom, and media. Achievements: Significant growth in leads through crowd marketing. Marketing promotion strategy: - Developing and implementing a promotion strategy. - Defining audience segments, customer profiles, and ideal customer profiles. - Selecting promotion channels. - Developing positioning and key messages. Market and competitor analysis: - Regular competitive analysis and strategy formation based on market conditions. - Analysis of market trends. Promotion: - Promoting services through social media. - Creating content for promotion. Growth marketing: - Lead generation and brand awareness initiatives through online communities. B2B rating platform: - Managing reviews and improving positions in business rankings.

Marketing

Marketer

Experience:
2 years

Crowd marketer. Products include custom development, outsourcing, and outstaff. Industries served include fintech, e-commerce, gaming, edtech, healthcare, telecom, and media. Achievements: Significant growth in leads through crowd marketing. Marketing promotion strategy: - Developing and implementing a promotion strategy. - Defining audience segments, customer profiles, and ideal customer profiles. - Selecting promotion channels. - Developing positioning and key messages. Market and competitor analysis: - Regular competitive analysis and strategy formation based on market conditions. - Analysis of market trends. Promotion: - Promoting services through social media. - Creating content for promotion. Growth marketing: - Lead generation and brand awareness initiatives through online communities. B2B rating platform: - Managing reviews and improving positions in business rankings.

Education

Not specified

Languages

Russian

English