Cyberia Marketplace

Analyst

Information Technology

Share profile

Languages

Russian

English

Kazakh

Skills

SQL

Semrush

OSINT

SurveyMonkey

Facebook Ads

Google Ads

Power BI

Tableau

Figma

Google Sheets

Google Docs

MS Excel

MS Office

Python

Work experience - 5 years

Marketing	Marketing analyst
Experience: 2 years	Developed and implemented a market entry strategy, adapted to the local context. Optimized marketing channels to improve customer acquisition efficiency. Increased customer retention through the implementation of custom engagement mechanics. Identified and integrated key user experience improvements from competitors. Developed user segmentation based on motivations and entry points, which served as the foundation for customer relationship management. Automated performance tracking across various channels, significantly improving marketing efficiency. Collaborated with product, development, and analytics teams on various initiatives.

Marketing

Marketing analyst

Experience:
2 years

Developed and implemented a market entry strategy, adapted to the local context. Optimized marketing channels to improve customer acquisition efficiency. Increased customer retention through the implementation of custom engagement mechanics. Identified and integrated key user experience improvements from competitors. Developed user segmentation based on motivations and entry points, which served as the foundation for customer relationship management. Automated performance tracking across various channels, significantly improving marketing efficiency. Collaborated with product, development, and analytics teams on various initiatives.

Marketing	Analyst
Experience: 3 years	Traffic Intelligence Researcher / Analyst ("Long-term monitoring of competitor traffic and identification of market anomalies") • Developed a model for predicting traffic patterns based on competitor data. • Improved accuracy of traffic growth forecasting across various channels. • Significantly reduced the time needed to identify market anomalies. • Generated hypotheses based on competitor strategies and implemented several, leading to improvements in conversion rates. • Identified areas for optimization in marketing strategies and implemented changes, resulting in positive impact. • Regularly updated a database of key metrics to inform marketing and product decisions. • Participated in discussions about advertising channel adjustments based on performance analysis.

Marketing

Analyst

Experience:
3 years

Traffic Intelligence Researcher / Analyst ("Long-term monitoring of competitor traffic and identification of market anomalies") • Developed a model for predicting traffic patterns based on competitor data. • Improved accuracy of traffic growth forecasting across various channels. • Significantly reduced the time needed to identify market anomalies. • Generated hypotheses based on competitor strategies and implemented several, leading to improvements in conversion rates. • Identified areas for optimization in marketing strategies and implemented changes, resulting in positive impact. • Regularly updated a database of key metrics to inform marketing and product decisions. • Participated in discussions about advertising channel adjustments based on performance analysis.

Education

Finished

USTU / Geology

Languages

Russian

English

Kazakh