Cyberia Marketplace

Marketing Manager

Information Technology

Share profile

Languages

Russian

Skills

Team management

Brand promotion

Strategic planning

Internet advertising

Budget management

Marketing strategy

Analytical thinking

Business process optimization

Management skills

Sales development

Digital Marketing

Business planning

Communications Management

Work experience - 16 years

Education	Marketing Director
Experience: 3 years	— Significantly improved marketing return on investment by optimizing advertising campaigns using artificial intelligence and deep audience segmentation. — Reduced customer acquisition cost by using generative models to create creatives and predict customer value. — Increased customer retention through reactivation using artificial intelligence based on behavior analysis. — Increased customer acquisition volume thanks to a multi-channel strategy using artificial intelligence to create content. — Developed and implemented a personalized email sequence, which increased conversion to repeat sales. — Conducted experiments for rapid hypothesis testing using artificial intelligence algorithms. — Reduced customer churn using user clustering based on behavioral patterns. — Implemented a chatbot with adaptive scenarios, which increased engagement and response speed to requests. — Developed a gamification system with personalization. — Implemented customer value prediction and retargeting based on it, increasing the effectiveness of the marketing strategy. — Organized and conducted events. — Initiated partnerships to strengthen the brand and increase project expertise. Key competencies: Digital marketing and advertising — Performance marketing — SEO / ASO — Media planning and ROI optimization Analytics and modeling using artificial intelligence — Attribution analytics — Forecasting and segmentation — Implementation of artificial intelligence models Automation and digital infrastructure — CRM systems — Integrations — Design and creation of analytical dashboards Content and creative — Video content creation — Design and layout — Promotion through expert content and crowd marketing Management and strategy — Team leadership — Building KPIs and implementing development methodologies — Conducting research and testing hypotheses

Education

Marketing Director

Experience:
3 years

— Significantly improved marketing return on investment by optimizing advertising campaigns using artificial intelligence and deep audience segmentation. — Reduced customer acquisition cost by using generative models to create creatives and predict customer value. — Increased customer retention through reactivation using artificial intelligence based on behavior analysis. — Increased customer acquisition volume thanks to a multi-channel strategy using artificial intelligence to create content. — Developed and implemented a personalized email sequence, which increased conversion to repeat sales. — Conducted experiments for rapid hypothesis testing using artificial intelligence algorithms. — Reduced customer churn using user clustering based on behavioral patterns. — Implemented a chatbot with adaptive scenarios, which increased engagement and response speed to requests. — Developed a gamification system with personalization. — Implemented customer value prediction and retargeting based on it, increasing the effectiveness of the marketing strategy. — Organized and conducted events. — Initiated partnerships to strengthen the brand and increase project expertise. Key competencies: Digital marketing and advertising — Performance marketing — SEO / ASO — Media planning and ROI optimization Analytics and modeling using artificial intelligence — Attribution analytics — Forecasting and segmentation — Implementation of artificial intelligence models Automation and digital infrastructure — CRM systems — Integrations — Design and creation of analytical dashboards Content and creative — Video content creation — Design and layout — Promotion through expert content and crowd marketing Management and strategy — Team leadership — Building KPIs and implementing development methodologies — Conducting research and testing hypotheses

Jurisprudence	Marketing Director
Experience: 2 years	— Significantly increased the number of contracts closed by implementing new acquisition channels and optimizing the sales funnel. — Launched a new branch — from market analysis to operational launch. — Ensured profit growth through the implementation and optimization of additional traffic channels. — Formed the marketing department, organizing hiring, training, and process setup. KEY RESPONSIBILITIES: — Applying methodology for rapid hypothesis validation and performance growth. — Identifying and implementing new marketing strategies to reduce sales costs and increase conversion rates. — Launching and optimizing advertising campaigns, improving traffic efficiency. — Developing and implementing content marketing — increasing engagement and customer loyalty. — Leading the website redesign project with a focus on usability, which improved metrics and conversions. — Developing the business segment: from strategy to implementation, including partnerships and the sales funnel.

Jurisprudence

Marketing Director

Experience:
2 years

— Significantly increased the number of contracts closed by implementing new acquisition channels and optimizing the sales funnel. — Launched a new branch — from market analysis to operational launch. — Ensured profit growth through the implementation and optimization of additional traffic channels. — Formed the marketing department, organizing hiring, training, and process setup. KEY RESPONSIBILITIES: — Applying methodology for rapid hypothesis validation and performance growth. — Identifying and implementing new marketing strategies to reduce sales costs and increase conversion rates. — Launching and optimizing advertising campaigns, improving traffic efficiency. — Developing and implementing content marketing — increasing engagement and customer loyalty. — Leading the website redesign project with a focus on usability, which improved metrics and conversions. — Developing the business segment: from strategy to implementation, including partnerships and the sales funnel.

Hotel business	Marketing Manager
Experience: 4 years	— Increased revenue through a comprehensive customer acquisition strategy. — Increased the share of direct bookings by implementing optimization and improving the user experience. — Ensured growth in performance indicators by focusing on specific types of tourists and special offers. — Reduced dependence on external platforms by launching a loyalty program. — Increased the effectiveness of email campaigns through personalization. — Reduced the cost of customer acquisition through advertising campaign optimization. — Conducted collaborations with influencers, resulting in media publications. — Increased property ratings by implementing a system for prompt response to reviews. KEY RESPONSIBILITIES: — Development and implementation of a customer acquisition strategy through various channels. — Management of pricing policy and property occupancy considering market factors. — Configuration and optimization of advertising campaigns. — Email marketing management: building a sales funnel, audience segmentation, and process automation. — Management of online reputation. — Organization of campaigns for interaction with influencers and the press. — Management of a team: implementing an agile methodology, task assignment, and deadline control.

Hotel business

Marketing Manager

Experience:
4 years

— Increased revenue through a comprehensive customer acquisition strategy. — Increased the share of direct bookings by implementing optimization and improving the user experience. — Ensured growth in performance indicators by focusing on specific types of tourists and special offers. — Reduced dependence on external platforms by launching a loyalty program. — Increased the effectiveness of email campaigns through personalization. — Reduced the cost of customer acquisition through advertising campaign optimization. — Conducted collaborations with influencers, resulting in media publications. — Increased property ratings by implementing a system for prompt response to reviews. KEY RESPONSIBILITIES: — Development and implementation of a customer acquisition strategy through various channels. — Management of pricing policy and property occupancy considering market factors. — Configuration and optimization of advertising campaigns. — Email marketing management: building a sales funnel, audience segmentation, and process automation. — Management of online reputation. — Organization of campaigns for interaction with influencers and the press. — Management of a team: implementing an agile methodology, task assignment, and deadline control.

Marketing	Internet marketer
Experience: 1 year	"Internet Marketer — Achieved significant profit growth through comprehensive marketing optimization and strengthening sales channels. Reduced marketing expenses while increasing lead generation efficiency and return on investment. MAIN RESPONSIBILITIES: — Leading a team of specialists, setting tasks, controlling and motivating. — Developing and implementing lead generation strategies and sales automation. — Launching and optimizing targeted advertising across various platforms. — Setting up and analyzing contextual advertising, with constant optimization based on data. — Managing email marketing and mailings, creating automated sequences. — Automating customer journey and analyzing data. — Managing reputation through reviews and public platforms. — Promotion through various channels and working with media. — Participating in the development of advertising materials for different formats. — Planning and implementing the marketing budget, developing strategic media plans. — Using analytics systems to track performance. — Conducting market research, analyzing target audience and competitors for accurate segmentation. — Applying agile methodologies in managing processes and launching campaigns. — Conducting tests, monitoring user behavior, and integrating data."

Marketing

Internet marketer

Experience:
1 year

"Internet Marketer — Achieved significant profit growth through comprehensive marketing optimization and strengthening sales channels. Reduced marketing expenses while increasing lead generation efficiency and return on investment. MAIN RESPONSIBILITIES: — Leading a team of specialists, setting tasks, controlling and motivating. — Developing and implementing lead generation strategies and sales automation. — Launching and optimizing targeted advertising across various platforms. — Setting up and analyzing contextual advertising, with constant optimization based on data. — Managing email marketing and mailings, creating automated sequences. — Automating customer journey and analyzing data. — Managing reputation through reviews and public platforms. — Promotion through various channels and working with media. — Participating in the development of advertising materials for different formats. — Planning and implementing the marketing budget, developing strategic media plans. — Using analytics systems to track performance. — Conducting market research, analyzing target audience and competitors for accurate segmentation. — Applying agile methodologies in managing processes and launching campaigns. — Conducting tests, monitoring user behavior, and integrating data."

Marketing	Marketing analyst
Experience: 1 year	— Improving financial performance; — Increasing website efficiency; — Creating a system for tracking metrics and optimizing business processes; — Reducing costs; — Increasing long-term customer value; — Implementing comprehensive analytics. KEY RESPONSIBILITIES: — Working with content; — Analyzing the market, target audience, and competitors; — Creating and launching advertising campaigns and promotions; — Increasing website and landing page conversion rates; — Purchasing advertising from influencers; — Increasing traffic; — Managing and optimizing advertising campaigns; — Analytics and reporting on key metrics; — Interacting with specialist teams. [2015 - 2016]

Marketing

Marketing analyst

Experience:
1 year

— Improving financial performance; — Increasing website efficiency; — Creating a system for tracking metrics and optimizing business processes; — Reducing costs; — Increasing long-term customer value; — Implementing comprehensive analytics. KEY RESPONSIBILITIES: — Working with content; — Analyzing the market, target audience, and competitors; — Creating and launching advertising campaigns and promotions; — Increasing website and landing page conversion rates; — Purchasing advertising from influencers; — Increasing traffic; — Managing and optimizing advertising campaigns; — Analytics and reporting on key metrics; — Interacting with specialist teams. [2015 - 2016]

Marketing	Traffic Manager
Experience: 5 years	Freelance / project work — Traffic Manager (— Managing and optimizing advertising campaigns across various platforms. — Analyzing traffic effectiveness and making adjustments based on the results. — Selecting target audiences and testing different approaches. — Collaborating with creative and technical teams to enhance landing pages. — Conducting research, developing prototypes, and testing concepts. — Presenting solutions and providing support during implementation.) [2009 - 2015]

Marketing

Traffic Manager

Experience:
5 years

Freelance / project work — Traffic Manager (— Managing and optimizing advertising campaigns across various platforms. — Analyzing traffic effectiveness and making adjustments based on the results. — Selecting target audiences and testing different approaches. — Collaborating with creative and technical teams to enhance landing pages. — Conducting research, developing prototypes, and testing concepts. — Presenting solutions and providing support during implementation.) [2009 - 2015]

Education

Finished

РязГУ / Economy

Languages

Russian