Marketer
Information Technology
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Languages
Russian
English
Skills
Marketing
Analytics
Planning
Excel
Metrics
Internet marketing
Promotion
Project Management
Documents
SMM
Design
Development
Growth Hacking
Testing
Research
Usability
UX
B2B research
Work experience - 8 years
| Marketing | Internet marketer |
|---|---|
| Experience: 1 year | Internet Marketer (Growth Marketing and Product Analytics: — Development of key product metrics through funnel optimization and UX improvements. — Managing the full cycle of growth experiments: generating hypotheses, launching tests, conducting research, analyzing data, and scaling successful solutions. — Working with analytics: setting up dashboards, analyzing user behavior, preparing reports for teams. Website Management and Cross-Team Collaboration: — Curating the website: controlling loading speed, fixing errors, coordinating tasks with designers and developers. — Defining technical specifications and coordinating work: interacting with teams to align hypotheses and priorities. — Implementing processes: creating a system for experiments, standardizing research methodologies. Achievements: — Significant growth in conversion rates. — Optimized funnel performance. — Improved user experience. — Launched a system for experiments and regular research.) [2024 - 2025] |
| Marketing | Internet marketer |
|---|---|
| Experience: 1 year | Development and implementation of digital strategy with a focus on increasing the efficiency of marketing investments. Launch and optimization of advertising campaigns in various channels. Expansion of reach to new product categories. Setting up analytics, monitoring indicators, and optimizing contractor work. Management of digital promotion, including search engine optimization, social media, and content marketing. Launching special projects on online platforms and collaborating with content creators. Coordination of work with marketplaces. Migration to a new website, management of the product information management system, and testing. Creation of photo and video content for social media and control of content plans. |
| Marketing | Contextual advertising specialist |
|---|---|
| Experience: 3 years | — Contextual advertising specialist (Strategy and launch of advertising campaigns — Full cycle promotion: from audience and competitor analysis to unique value proposition development and campaign planning. — Campaign setup and optimization: semantic analysis, creative testing, audience segmentation, bid and budget management. Performance analytics — Cross-channel analytics – ROI assessment, budget reallocation. — Increasing effectiveness through testing and audience optimization.) [2018 - 2021] |
| Marketing | Advertising specialist |
|---|---|
| Experience: 1 year | Specialist in advertising (Setting up and optimizing advertising campaigns — Launching and managing campaigns in advertising networks, including creating optimized content and audiences. — Analysis and optimization of advertising content to improve performance. Performance marketing — Planning advertising strategies and budgets based on business goals. — Setting up analytics and preparing specifications for designers. Improving website to increase conversion.) [2021 - 2021] |
| Marketing | Marketer |
|---|---|
| Experience: 2 years | Ensuring the full cycle of work with advertising campaigns. Deep analytics and optimization of advertising campaigns, working with key performance indicators. Development of metadata for organic promotion and website structuring. Content management, including creating technical specifications for copywriters and visual design of materials. Configuring additional promotion channels, conducting A/B testing to improve efficiency. Social media management and consulting on promotion issues. |
Education
| Finished | x1 | Educational institution / Marketing. |
| Finished | x1 | Chelyabinsk State University / Sociology |
| Finished | x1 | Chelyabinsk State University / Linguistics |
Languages
Russian
English