Cyberia Marketplace

Digital marketing specialist

Other

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Languages

Russian

English

Spanish

Skills

English language

MS Excel

Python

PostgreSQL

SQL

Market research

Web analytics

Content marketing

SEO optimization

Email marketing

Contextual advertising

Targeting

SMM strategy

Lead generation

B2B marketing

Budget management

Growth Hacking

Work experience - 14 years

Marketing	Digital Marketer
Experience: 3 years	Developed and launched a new website based on research and feedback. Updating the structure and content significantly increased conversion. Built a system for collecting and processing leads, formed a funnel strategy, and ensured a stable flow of targeted leads. Segmented the customer base and launched personalized communications, increasing repeat inquiries. Developed specifications and participated in the implementation of a web analytics system, ensuring transparency of marketing investments and optimizing campaign performance. Led optimization processes and content strategy creation, resulting in a significant increase in organic traffic. Applied a data-driven approach for decision-making, optimizing funnels, allocating budgets, and adjusting promotion channels. Formed and coordinated a team, ensuring KPI execution on time and with high quality.

Marketing

Digital Marketer

Experience:
3 years

Developed and launched a new website based on research and feedback. Updating the structure and content significantly increased conversion. Built a system for collecting and processing leads, formed a funnel strategy, and ensured a stable flow of targeted leads. Segmented the customer base and launched personalized communications, increasing repeat inquiries. Developed specifications and participated in the implementation of a web analytics system, ensuring transparency of marketing investments and optimizing campaign performance. Led optimization processes and content strategy creation, resulting in a significant increase in organic traffic. Applied a data-driven approach for decision-making, optimizing funnels, allocating budgets, and adjusting promotion channels. Formed and coordinated a team, ensuring KPI execution on time and with high quality.

Marketing	Digital Marketer
Experience: 2 years	Launched an additional website for a new product and participated in the creation of high-converting landing pages on the main website. Developed and implemented a lead generation strategy based on competitor and audience behavior analysis, significantly increasing the base of loyal subscribers. Launched and optimized advertising campaigns, attracting quality leads while reducing the cost per lead. Coordinated the work of contractors, ensuring organic traffic growth and brand awareness. Participated in the launch and configuration of analytics systems, improving marketing expense transparency.

Marketing

Digital Marketer

Experience:
2 years

Launched an additional website for a new product and participated in the creation of high-converting landing pages on the main website. Developed and implemented a lead generation strategy based on competitor and audience behavior analysis, significantly increasing the base of loyal subscribers. Launched and optimized advertising campaigns, attracting quality leads while reducing the cost per lead. Coordinated the work of contractors, ensuring organic traffic growth and brand awareness. Participated in the launch and configuration of analytics systems, improving marketing expense transparency.

Marketing	Marketer
Experience: 1 year	Developed and implemented a social media promotion strategy from scratch, growing the audience. Initiated and launched a channel to attract traffic and build the brand. Managed advertising campaigns, attracting visitors to the website and optimizing costs. Built a communication funnel through email marketing, developing scenarios and increasing engagement. Coordinated the work of a team, ensuring content production aligned with marketing goals.

Marketing

Marketer

Experience:
1 year

Developed and implemented a social media promotion strategy from scratch, growing the audience. Initiated and launched a channel to attract traffic and build the brand. Managed advertising campaigns, attracting visitors to the website and optimizing costs. Built a communication funnel through email marketing, developing scenarios and increasing engagement. Coordinated the work of a team, ensuring content production aligned with marketing goals.

Marketing	SMM and PPC specialist
Experience: 1 year	Participated in the launch of a new online store. Developed and implemented a traffic acquisition strategy through advertising, ensuring a steady flow of leads. Organized presence on marketplaces and social networks, expanding brand reach and strengthening online sales.

Marketing	Event organizer
Experience: 6 years	Own project (• Developed the project from scratch. Developed and implemented marketing campaigns. Built a customer acquisition funnel through online channels. • Ensured a steady stream of qualified leads and organized numerous events. After 6 years of entrepreneurship and project management, consciously shifted focus to digital marketing — as a more large-scale and strategic direction where I can apply systems thinking and data analysis.) [2014 - 2020]

Marketing

Event organizer

Experience:
6 years

Own project (• Developed the project from scratch. Developed and implemented marketing campaigns. Built a customer acquisition funnel through online channels. • Ensured a steady stream of qualified leads and organized numerous events. After 6 years of entrepreneurship and project management, consciously shifted focus to digital marketing — as a more large-scale and strategic direction where I can apply systems thinking and data analysis.) [2014 - 2020]

Education

Finished	x1	VSU / Journalism
Finished	x1	Educational institution / Information Technology
Finished	x1	Educational institution / Entrepreneurship
Finished	x1	Netology / Marketing
Finished	x2	Educational institution / Marketing

Languages

Russian

English

Spanish