Marketing Manager
Information Technology
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Languages
Russian
English
Skills
Systems thinking
Project Management
Conducting presentations
Management skills
Marketing
Advertising
Interviewing
English language
Digital Marketing
Strategy development
Email-marketing
CRM
Salesforce
JBTD
CJM
CMS
OMS
ERP
Slack
Notion
Figma
Google Ads
Yandex Direct
GTM
B2B marketing
B2C marketing
Work experience - 4 years
| Marketing | Digital Marketer |
|---|---|
| Experience: 3 years | Digital Marketer SaaS (Conducted comprehensive analytics. Identified key competitors and performed regular audits. Calculated key performance indicators. Determined, analyzed, and segmented the target audience to improve campaign effectiveness. Planned media across various channels. Managed advertising campaigns. Coordinated work with internal and external teams. Managed a large database. Developed and executed email marketing strategies, including content creation and design. Created website integrations and implemented tracking systems. Optimized website for search engines. Collaborated with external agencies and partners. Managed a multilingual website. Identified new opportunities for growth and tested new ideas. Achievements: - Increased website organic traffic through improvements to SEO factors. - Reduced cost per acquisition in paid channels. - Developed and implemented standardized email templates, leading to an increase in conversion rates. - Increased lead generation through various marketing initiatives. - Revamped marketing efforts for a substantial customer base. - Improved conversion rates for paid subscriptions through customer onboarding programs. Skills: Performance marketing. CRM-marketing. Data analytics. A/B testing. Search engine optimization. Growth strategies. |
| Marketing | Marketing Manager |
|---|---|
| Experience: 1 year | Development of personalized communications across various channels. Formats: welcome series, triggered communications, mass and one-off mailings. Tracking key performance metrics. Working in a team with creative specialists and analysts. Functionality: - Creation of communication strategies and trigger message maps for various segments. - Generation and testing of hypotheses, conducting A/B and split testing. - User base segmentation for mailings and maintaining its relevance. - Preparation of tasks for specialists in creating communication materials. - Analysis and evaluation of communication effectiveness. Interaction with management and stakeholders: - Preparation of regular reports. - Participation in planning and goal setting. - Interaction with other departments and partners to solve common tasks. Achievements: - Increased conversion to payment through the implementation of a welcome message series. - Increased share of one of the communication channels in the overall marketing system. |
Education
| Finished | x1 | SPbGUTh / Advertising and public relations |
| Finished | x1 | Coursera / Marketing |
Languages
Russian
English