Marketing specialist
Information Technology
Share profile
Languages
Russian
English
Skills
Web analytics
Project Management
Media planning
Advertising
Negotiations
Statistical analysis
Website development
Usability
Copywriting
Audit
Excel
Data analysis
Neural networks
Work experience - 20 years
| Production | Master |
|---|---|
| Experience: 3 years | (Management of production sections, organization of work processes, tracking production stages, quality control, ensuring production output, accounting for employee compensation, career advancement.) [2010 - 2013] |
| Marketing | Contextual advertising specialist |
|---|---|
| Experience: 3 years | Specialist in contextual advertising (Managed performance advertising for an online service. Managed budgets. Also launched awareness advertising for brand promotion and advertising of various events. I have experience working with AI. Tasks performed: - Creation, setup, and optimization of advertising campaigns. - Analysis of advertising performance. - Participation in the development of landing pages, writing recommendations, testing functionality. - Budgeting and strategy planning for advertising launches. - Competitive analysis. - Conducting A/B tests. - Reporting. - Forming hypotheses and recommendations to improve marketing, website, and sales performance. - Interaction with advertising platform managers.) [2021 - 2024] |
| Marketing | Internet marketer |
|---|---|
| Experience: 2 years | Development of an overall marketing strategy and marketing plan. Development of the budget and efficient management of financial resources. Planning and forecasting the number of potential customers. Execution of the plan for attracting potential customers. Creation, management, and optimization of advertising campaigns. Searching and launching new sources of attracting potential customers. Conducting tests to improve efficiency. Analysis and formation of reports on advertising results. Maintaining correct and complete data collection. Conducting mailings. Integration of analytics and tracking systems. Creation of website page prototypes, its structure, and texts. Coordination and acceptance of website design and layout. Development of website functionality and its testing. Searching for specialists to perform website development tasks. Writing technical specifications. Setting up additional modules and tools on the website. Analysis of competitors and their activity. Analysis of advertising results across various channels. Providing suggestions for improving marketing, website, and sales performance. Development and adjustment of communication scripts. Setting up the customer relationship management (CRM) system. Automation of processes. Maintaining correct and complete data collection. Expanding CRM functionality. Setting up telephone communication and call forwarding. Automating outbound calls. Analysis of the quality of handling incoming inquiries. |
| Marketing | Internet marketing manager |
|---|---|
| Experience: 3 years | Head of Internet Marketing (Management of various projects in the field of internet advertising, website development, and web analytics. Responsibilities: - Development of website structure. - Writing technical specifications for developers. - Conducting website audits and providing recommendations for improvement. - Development and management of advertising campaigns. - Setting up analytics and tracking, collecting statistics on advertising performance. - Analysis of advertising effectiveness. - Generating reports based on collected data. - Optimization of advertising campaigns. - Conducting audits of advertising campaigns. - SEO optimization of the website. - Development of advertising strategies. - Development of an advertising analytics system.) [2017 - 2020] |
| Marketing | Head of Traffic |
|---|---|
| Experience: 1 year | Responsibilities and achievements: - Development of advertising campaign strategies. - Pre-sales activities, forecasting expenses. - Management of advertising campaigns. - Building a system of work for a team. - Creating a system for controlling the quality of work. - Creating a reporting system for key indicators. - Daily task setting and control. - Creating a system of employee motivation. - Hiring employees. - Meetings and problem-solving. - Training and development of employees. Skills and abilities: - Extensive knowledge and skills in setting up and managing various types of advertising. - Ability to find, select, and track the effectiveness of contractors in different channels. - Experience conducting detailed audits of websites and campaigns. - Ability to configure web analytics to receive accurate data and make objective conclusions. - Ability to develop effective landing pages. - Ability to set up tracking and analytics for various traffic sources. - Desire to build and improve marketing and advertising departments, managing projects at the business level and building analytics across the sales funnel. |
| Marketing | Manager |
|---|---|
| Experience: 1 year | Advertising agency "AvtoMobilnaya Reklama". — Leader. (The advertising agency specializes in internet advertising, SEO promotion, technical support for websites, website development, and internet banners in the automotive theme and automotive business. In this advertising agency, I built a department from scratch and significantly improved its performance. I managed a team. My functions and responsibilities: - Setting up advertising and managing clients using various technologies. - Conducting meetings to conduct negotiations, audits, and develop advertising plans. - Training team members. - Concluding partnership agreements with advertising services. - Assigning tasks and controlling their execution. - Analyzing incoming communications. - Building and automating the department's workflow. - Recruiting team members.) [2016 - 2017] |
| Marketing | Internet marketer |
|---|---|
| Experience: 2 years | Specialist in advertising (My functions and responsibilities: - Professional setup and management of advertising campaigns across various platforms. - Proficiency in advertising management. - Analysis and accounting of results. - Automation of reporting with data pulling. - Advertising on thematic platforms. - Retargeting and remarketing. - Updating advertising materials. - Setting up bidding strategies. - Development of media plans, quotes, and budget forecasts. - Daily reporting of campaign statistics. - Automation of campaign management. - Web analytics and evaluation of key indicators. - Conversion analysis across various sources and channels. - Setting up campaign goals. - Working with audiences and segments. - Analysis of visitor behavior and working to improve user experience. - Development of personalized reports. - Data analysis and combination using various tools. - Automation of bidding strategies. - Daily monitoring of budget spend. - Compliance with performance indicators. - Optimization of advertising campaigns and adjustment of bids. - Website audits. - Publication of articles and instructions." |
| Marketing | Project Manager |
|---|---|
| Experience: 3 years | Freelance / private practice — Internet Project Manager (During this time, I developed websites and advertising campaigns online. I completed various training and courses on creating and managing advertising campaigns. I have an understanding of the correct collection of queries, its segmentation, the influence of various parameters on the price per click, the грамотного compilation of headings and texts of advertising announcements and analytics of advertising campaigns from the point of view of the project’s return on investment. The technical part in the creation of websites was implemented with the help of фрилансеров. My work consisted of the following: - Analysis of competitors; - Collection of information and communication; - Development of mockups and creation of a selling and informative website structure from the point of view of usability and marketing; - Preparation of technical specifications for specialists; - Control over compliance with deadlines and quality of project execution; - Development of texts on the website, responsible for the convenience of using the resource and stimulating the visitor of the website to perform target actions; - Testing the website for the quality of layout and functionality; - Communication and agreement of all stages of website production.) [2012 - 2015] |
| Production | Engineer |
|---|---|
| Experience: 2 years | - Ensuring and controlling technological processes. - Training personnel. - Monitoring production stages. - Researching and eliminating the causes of defects. - Improving the quality of finished products. |
| Sales | Sales Manager |
|---|---|
| Experience: Not specified | - Active search and attraction of new clients. - Maintenance and development of the existing client base. - Conducting negotiations and closing deals. - Maintaining documentation related to sales. |
Education
| Finished | x1 | MISiS / Metallurgy |
| Finished | x3 | Educational institution / Marketing. |
| Finished | x1 | Educational institution / Information Technology |
| Finished | x1 | Educational institution / Marketing |
Languages
Russian
English