Marketing Manager
Information Technology
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Languages
Russian
English
Skills
Marketing
Management
Analysis
Team management
Digital channels
Analytics tools
A/B testing
Optimization
Development
Communications
SaaS
Mobile applications
Work experience - 10 years
| Marketing | Marketer |
|---|---|
| Experience: 1 year | App with subscription functionality, allowing users to track tasks and motivate others through gamification. Responsibilities: - Launching advertising campaigns across various platforms; - Collecting reports, creating dashboards, and integrating with analytics services; - Creating new user flows; - Launching campaigns; - Working with app store optimization: a/b testing visuals, purchasing traffic, and managing reviews; - Searching and communicating with influencers, purchasing advertising across various channels; - Controlling marketing metrics and segmenting data; - Tracking and formulating hypotheses about user behavior; - Verifying hypotheses and conducting tests based on marketing hypotheses; - Preparing strategic and tactical plans for campaign development; - Preparing presentations for reporting periods; - Conducting user research, creating user journey maps, and developing customer relationship models; - Creating visual content: writing technical specifications, developing concepts, and managing the production process; - Analyzing competitors using various sources; - Managing external specialists; - Daily planning and task management; - Task management using various tools. Achievements: - Developed and implemented a marketing strategy, ensuring significant user growth. - Launched advertising campaigns across multiple platforms, improving advertising efficiency. - Conducted numerous tests to improve user conversion. - Achieved a leading position in a popular category. - Developed new sales funnels and customer retention strategies. [2024 - 2025] |
| Marketing | CRM Marketing Manager |
|---|---|
| Experience: 1 year | Responsibilities: - Testing and development of promotional mechanics; - Testing and development of pricing structures; - Conducting customer development and market research; - Development, implementation, and improvement of referral programs; - Analysis of potential and experiments with new channels for attracting audience; - Development of a strategy for CRM mechanics and their implementation. Achievements: - Improvement of customer lifetime value. - Development and launch of a referral program. [2023 - 2024] |
| Education | Product Marketing Manager |
|---|---|
| Experience: 2 years | Responsible for the product marketing development and strategic planning for various directions. Main responsibilities included: strategic planning for marketing and product, adjustment based on testing and analysis; working with the customer journey, analyzing metrics; working with growth hypotheses across marketing, product, and sales; systematic analysis of competitors, market research, collecting user feedback, and refining the product; managing the marketing budget and plans; controlling the execution of plans and profitability; cross-functional management, setting tasks and creating a roadmap; working with user interfaces, analyzing and refining them; working with customer databases, segmentation, and content strategy; working to increase brand awareness and developing plans for marketing activities; working on increasing the share of organic search; overseeing the sales department and improving product knowledge; creating analysis to identify areas for improvement and patterns in user behavior; identifying customer values and refining functionality based on data; improving conversion rates and quickly assessing new offerings; evaluating and analyzing performance channels, finding growth opportunities; evaluating and analyzing cost per acquisition, refining functionality and briefs. Achievements included creating and implementing a promotion strategy for various directions, improving return on investment, and significantly increasing landing page conversion through testing." |
| Finance | Marketing Manager |
|---|---|
| Experience: 2 years | — Performance Marketing Manager (Development of various products through improvement of all processes: marketing, product. Resources: - Managed a significant marketing budget. - Coordinated interaction with external agencies, business streams, and an internal marketing team; Main responsibilities: - Optimization of digital channels. - Development of marketing strategy. - Formation and management of the team backlog. - Market research and competitor analysis. - Interaction with development, testing, marketing, analytics, and support teams. - Execution of business tasks. - Monitoring plan execution and reporting. - Resolution of issues with related teams, partners, or contractors. - Active data analysis and application of data-driven approaches; Key achievements: - Developed a marketing strategy and significantly exceeded performance targets. - Significant improvement in performance metrics. - Achieved a top ranking in the industry. - Ensured smooth operation and timely completion of projects. [2020 - 2021] |
| Marketing | Head of Marketing Agency |
|---|---|
| Experience: 3 years | Responsibilities: - Forming a team of specialists; - Participation in meetings; - Advertising campaign audits; - Preparation of strategic and tactical plans for campaign development; - Control of business performance indicators; - Task assignment for specialists; - Media planning; - Preparation of optimization measures to achieve KPIs; - Review of optimization tasks and increasing advertising efficiency; - Preparation of reporting presentations. Employee motivation: - Ensuring adaptation and methodology for new employees; - Development of a grading system for employee promotion; - Development of a KPI system for each employee; - Employee training; - Support during working and non-working hours. Creating a favorable and safe atmosphere. Management: - Daily routine tasks: campaign analysis, specialist task review, searching for growth points; - Holding team meetings; - Communication and search for new opportunities; - Training and motivation of the team. Key achievements: - A significant number of satisfied partners; - Average duration of work with a partner; - Developed base of specialists. |
| Marketing | Marketing Specialist |
|---|---|
| Experience: 1 year | Responsibilities: - Conducting research to identify relevant search terms; - Launching and managing advertising campaigns across various platforms; - Analyzing and improving the performance of advertising campaigns; - Creating reports to track campaign progress; - Developing media plans; - Implementing strategies to re-engage website visitors; - Utilizing various advertising formats. [2016 - 2017] |
Education
| Finished | x1 | NIB / Economy |
| Finished | x1 | Skillbox / Marketing |
| Finished | x1 | Educational institution / Information Technology |
| Finished | x1 | Netology / Marketing |
Languages
Russian
English