Marketing specialist
Finance
Share profile
Languages
Russian
English
German
Skills
Marketing
Analytics
Research
Communication
Digital
E-Commerce
SaaS
Product Management
Brand Management
Work experience - 7 years
| Finance | Product marketing manager |
|---|---|
| Experience: 2 years | Developed and implemented the go-to-market strategy for a new service from scratch: defined market reach, objectives, MVP, and launched the service. Provided significant growth for a SaaS product, increasing traffic and revenue. Developed and implemented a go-to-market strategy, achieving acquisition and revenue goals. Ensured positive return on investment through comprehensive marketing campaigns, leading to a substantial increase in qualified leads for online channels. |
| Marketing | Marketing Manager |
|---|---|
| Experience: 2 years | Managed promotional campaigns for key product categories, consistently exceeding performance targets. Evaluated and optimized campaign performance across the entire sales funnel. Initiated and managed paid partnerships, utilizing various internal and external resources to drive revenue growth. |
| Marketing | Product Manager |
|---|---|
| Experience: 1 year | Managed brand and category business targets, ensuring achievement of sales and profit goals. Managed and adjusted budget with the Brand Director. Executed product lifecycle management, including new product launches, volume planning, pricing, distribution strategy, and sales processes. Developed and managed promotional campaigns for product launches. |
| Healthcare | Marketing Manager |
|---|---|
| Experience: 2 years | Managed the full product lifecycle: launch, adaptation, volume planning, pricing, distribution management. Developed and controlled pricing strategy, discounts, and promotional campaigns, as well as distribution management. Planned and implemented comprehensive marketing campaigns, including key events in retail stores and online. Managed the product portfolio lifecycle (introduction and discontinuation) in accordance with commercial metrics. Allocated and managed category budget throughout financial cycles. |
Education
| Finished | x1 | Higher School of Economics / Business and management |
| Finished | x1 | SamGU / Trade |
| Finished | x1 | Online school / Marketing |
| Finished | x1 | SPbGU / Education |
| Finished | x1 | Purdue University / Marketing |
| Finished | x1 | Educational institution / Education/Linguistics |
Languages
Russian
English
German