Cyberia Marketplace

Performance Manager

Information Technology

Share profile

Languages

Russian

English

Skills

Project Management

Marketing

Advertising

Analytics

Website creation

SEO

CRM

Copywriting

Automation

Prototyping

Work experience - 8 years

Marketing	Performance manager
Experience: 2 years	— Performance manager (What was done: - all categories launched in advertising - Significantly reduced the cost of acquiring a new customer - Increased the number of orders from advertising - Developed performance and brandformance formats - Increased conversion to purchase - Launched new promotion channels - Increased ROMI indicator due to the introduction of new channels and increased CTR placements Result: - Became a leader in website traffic growth - Significant growth in the e-commerce direction - Improved position in the category according to analytics - Automated marketing processes

Marketing

Performance manager

Experience:
2 years

— Performance manager (What was done: - all categories launched in advertising - Significantly reduced the cost of acquiring a new customer - Increased the number of orders from advertising - Developed performance and brandformance formats - Increased conversion to purchase - Launched new promotion channels - Increased ROMI indicator due to the introduction of new channels and increased CTR placements Result: - Became a leader in website traffic growth - Significant growth in the e-commerce direction - Improved position in the category according to analytics - Automated marketing processes

Marketing	Internet marketer
Experience: 2 years	digital agency — Internet marketer (Cases: Consumer goods manufacturer Results - Significantly increased sales on marketplaces. - Achieved top positions in product categories. - Improved product visibility and engagement. Due to: - Developed customized solutions for advertising products on marketplaces. - Extensive testing of advertising materials to optimize performance. ___________ Manufacturer of household appliances Results - Successfully sold a significant volume of appliances. - Achieved high return on advertising investment. Due to: - Utilized advertising platforms across various social networks. - Implemented effective strategies for promotions and audience targeting. - Optimized product categorization. __________ Company operating in the B2B Performance + brandformance Results - Generated substantial sales revenue. - Improved cost per lead efficiency. - Increased conversion rate to qualified leads. Due to: - Created new landing pages. - Developed a consistent brand identity. - Enhanced user experience to improve conversion rates.

Marketing

Internet marketer

Experience:
2 years

digital agency — Internet marketer (Cases: Consumer goods manufacturer Results - Significantly increased sales on marketplaces. - Achieved top positions in product categories. - Improved product visibility and engagement. Due to: - Developed customized solutions for advertising products on marketplaces. - Extensive testing of advertising materials to optimize performance. ___________ Manufacturer of household appliances Results - Successfully sold a significant volume of appliances. - Achieved high return on advertising investment. Due to: - Utilized advertising platforms across various social networks. - Implemented effective strategies for promotions and audience targeting. - Optimized product categorization. __________ Company operating in the B2B Performance + brandformance Results - Generated substantial sales revenue. - Improved cost per lead efficiency. - Increased conversion rate to qualified leads. Due to: - Created new landing pages. - Developed a consistent brand identity. - Enhanced user experience to improve conversion rates.

Marketing	Performance Manager
Experience: 1 year	Launched a new brand, overseeing all aspects of its market introduction. Results of the work: 1. Project launch 2. Website ready for traffic reception 3. SEO-optimized website 4. Social networks fully developed with consistent content posting 5. Advertising campaigns driving customer acquisition Responsibilities included: - Managing external partners and agencies - Analyzing market competition - Integrating analytics for performance tracking - Preparing reports - Website optimization focused on marketing improvements - Developing and implementing a promotion strategy

Marketing

Performance Manager

Experience:
1 year

Launched a new brand, overseeing all aspects of its market introduction. Results of the work: 1. Project launch 2. Website ready for traffic reception 3. SEO-optimized website 4. Social networks fully developed with consistent content posting 5. Advertising campaigns driving customer acquisition Responsibilities included: - Managing external partners and agencies - Analyzing market competition - Integrating analytics for performance tracking - Preparing reports - Website optimization focused on marketing improvements - Developing and implementing a promotion strategy

Marketing	Internet marketer
Experience: 2 years	Company was engaged in website development and project promotion. Increasing the turnover of the online store without increasing the advertising budget through work with promotions and audiences. Increasing the number of orders via the internet through work with promotions and audiences, as well as independent creation of promotions based on the margin of goods and user behavior. Scaling the number of orders using internet advertising. Constant tasks: - control of contractors' work - collection and analysis of data on the target audience - competitor analysis - development of offers and promotions - development of a unique selling proposition and product matrix - launching targeted advertising - integrations with customer relationship management systems - working with mailings and chatbots - analysis and optimization of advertising campaigns - website refinement from a marketing perspective - development of a promotion strategy - constant communication with clients

Marketing

Internet marketer

Experience:
2 years

Company was engaged in website development and project promotion. Increasing the turnover of the online store without increasing the advertising budget through work with promotions and audiences. Increasing the number of orders via the internet through work with promotions and audiences, as well as independent creation of promotions based on the margin of goods and user behavior. Scaling the number of orders using internet advertising. Constant tasks: - control of contractors' work - collection and analysis of data on the target audience - competitor analysis - development of offers and promotions - development of a unique selling proposition and product matrix - launching targeted advertising - integrations with customer relationship management systems - working with mailings and chatbots - analysis and optimization of advertising campaigns - website refinement from a marketing perspective - development of a promotion strategy - constant communication with clients

Marketing	Internet marketer
Experience: 1 year	Internet marketer (While studying at university, I took a course on website creation and marketing and started working on freelance projects. I gained experience in various aspects of marketing, including client work and media planning. I handled all aspects of the projects myself, working with entrepreneurs. Later, I sought stability and joined a marketing agency.) [2019 - 2020]

Education

Finished	x1	Synergy / Management
Finished	x1	Witte / Management
Finished	x2	Educational institution / Marketing
Finished	x1	Educational institution / Marketing.

Languages

Russian

English